If you’ve been in digital marketing for any length of time, you’ve probably worked on a microsite. Microsites are usually created to showcase or promote a product, contest or event. Media companies are sent off to buy (with a budget usually four times to build) banners and print ads to drive users to the site. More »
In the latest issue of Direct Marketing magazine, Delvinia President Steve Mast—pictured on the cover wearing a custom T-shirt—offers advice to marketers on how to best use 2D barcodes as an effective communications tool. “Some say 2D barcodes are just marketing hype. But, they can be an effective marketing and communications tool for your business; More »
The creative refresh of the Canadian Opera Company‘s (COC) website, designed by Delvinia, has been recognized with an Outstanding Achievement award in the 2011 Interactive Media Awards competition. The site was honoured in the Arts/Culture category. Since 2008, Delvinia has worked closely with the COC as its digital marketing sponsor, developing the opera company’s overall More »
Ivey Publishing, an extension of the Richard Ivey School of Business, is a world leader in business case production and distribution. The organization’s website, iveycases.com, is its primary promotion and sales channel to its worldwide audience. Faced with a shift in client behaviour and a desire to grow the company, Ivey Publishing called on Delvinia More »
The Richard Ivey School of Business Honors Business Administration website, designed by Delvinia, has been recognized with an Outstanding Achievement award in the 2011 Interactive Media Awards competition. The site was honoured in the education category. Since 2009, Delvinia has worked closely with the Richard Ivey School of Business in developing the institution’s overall online More »
Web Presentation Thursday, April 14, 2011 2 p.m. EDT RSVP now (space is limited) Join Adam Froman, CEO of Delvinia and Jeremy Elbourne, Director of Marketing at the Canadian Opera Company on April 14 for a Delvinia Case Story. They will discuss how, through the use of data and analytics, the COC has adopted a More »
When introducing new digital experiences to a customer group, one can never forget the need for some form of education, which is why it’s so important to understand the behaviours of your customers—and that means more than simply understanding their willingness to use technology. Even with the growth of social media, there are similarities to More »
Getting an iPhone is no big deal for most people, but for me, it’s become a life changing event. Until last week, I had gotten by with a basic phone with 2 features: calling and texting. It was all I needed and it suited the simplicity it gave my life. However, needs change and so More »
In August 2010 Delvinina began a project to integrate our current UX testing process with our AskingCanadians™ panel. Part of the project was funded by The National Research Council Industrial Research Assistance Program (IRAP), a program that helps business increase technical capabilities within the context of their current product offerings. In the past, IRAP projects have More »
Over the past few years we’ve seen QR codes (Quick Response) used sporadically in various marketing campaigns here in Canada, but have never seen them really catch on. The reasons are varied, starting with the fact that most people don’t know what they are or how to use them. Recently we showed a QR Code to More »
