In the past few years there’s been a lot of talk from digital marketing “experts” (yes, I somehow made double quotes with my fingers while typing) about hyper-focusing their efforts on social media; in some cases replacing their home page with a Facebook profile or in extreme cases (which may involve a head-injury), even a More »Posted in Customer Journey, Design, Experience Design.
I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices. Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged him to More »Posted in Experience Design, User Experience.
Single page websites are not a new idea, but with the evolution of web technologies they have become a powerful way to tell stories and to improve engagement and content assimilation. Instead of a set of pages linked with hyperlinks, which makes for a rather static and traditional navigation, single page websites have a fluid More »Posted in Experience Design, User Experience.
The intersection between digital, social and physical experiences. The other day I was on a conference call with an old industry colleague. We were discussing the commercial viability of augmented reality (AR). If you don’t know what AR is, check out Wikipedia here. When I think about the true intersection of digital and physical experiences AR More »Posted in Customer Journey, Digital Culture, Experience Design, Screens & Places.
The intersection between digital, social and physical experiences. This past weekend the family and I headed into the city for the annual Toronto Santa Claus parade, which according to the organizers is the largest in North America. As part of the total experience we rode the GO train into the city. The kids loved it! More »Posted in Customer Journey, Experience Design, Screens & Places.
There has been so much discussion about responsive design lately and for good reason. When you have a need to get your message across to the widest audience, you have to take into account what approach is most economical and effective. Do you build a mobile website, a smartphone app and a full desktop browser More »Posted in Experience Design, User Experience.
Last week I presented an internal Lunch & Learn on the subject of Gamification to the team here at Delvinia and AskingCanadians. Gamification is a term that frequently comes up in conversation between ourselves and clients and it’s essential that we all have a solid understanding of the concept, and examples of how other organizations More »Posted in Entertainment, Experience Design.
We’ve worked with a number of insurance providers over the past few years to help them redesign their websites, including Coverme.com, CaaLife.ca and CaaHealth.ca. In each case, the changes we’ve helped to implement have had great results—CoverMe.com even won an International Business Award last year—and have helped to address the needs of customers at each More »Posted in Experience Design.
“Our most effective (design) tool is profoundly simple: Develop a precise description of our user and what he wishes to accomplish.” – Alan Cooper on goal-directed design, The Inmates Are Running the Asylum Personas are an extremely valuable tool for marketers and designers in any field, as they bring market segments and individual customers to More »Posted in delvinia, Experience Design, User Experience.
The Canadian Opera Company announced the line-up for its 2012/13 season at a press conference at the Four Seasons Centre for the Performing Arts last week. The new season—the company’s 63rd—is described as a celebration of opera’s greatest masterpieces. The season features seven productions including Giuseppe Verdi’s Il Trovatore, Johann Strauss II’s Die Fledermaus and More »Posted in delvinia, Experience Design, Uncategorized, User Experience.