Last week, Environics Analytics President Jan Kestle announced that Delvinia had been named Partner of the Year during a presentation at the company’s Seventh Annual User Conference. Kestle singled out Delvinia “for the productive collaboration we’ve enjoyed building robust databases on how Canadians behave and think.”
Yesterday, the marketing services and data analytics company issued a press release about the award. Here’s a portion of that release.
The EA-Delvinia association, which began three years ago, has resulted in a series of new media analytics tools designed to improve marketers’ ability to reach consumers. Delvinia, through its AskingCanadians business, operates the AskingCanadians online research community comprising more than 250,000 Canadians. By linking respondents to the 66 lifestyles types of EA’s PRIZMC2 segmentation system, EA and AskingCanadians have developed a series of databases describing the retail, mobile and social media behaviour of Canadians. The partnership also gives businesses and not-for-profits access to detailed research and opinions through the PRIZM-coded AskingCanadians online panel.
“The collaboration between EA and Delvinia has resulted in a series of new media datasets that are helping marketers connect with consumers,” says EA’s Kestle. “Our partnership has enabled businesses and not-for-profits to gain detailed insights into the digital behaviour of all segments of Canadian society. And the relationship has been a critical part of our company’s success.”
To read the full media release, please visit the Environics Analytics website.