Like many of you, I followed the buzz around the Facebook IPO on Friday. I was in Vancouver to speak at a couple of industry events, and, while sitting in Caffè Artigiano (my favourite Vancouver coffee shop); I spoke to my financial advisor back in Toronto. The conversation took me back to Yahoo!’s IPO in More »Posted in Digital Culture, Social Media.
When a company is truly engaging with its customers on social media platforms, it’s critical for the organization to communicate with its followers in the proper tone of voice. The degree of formality or casualness in the conversations should appear natural and is an important part of putting your followers at ease. When we’re building More »Posted in Digital Culture, Social Media.
When a big tech acquisition happens, the related worlds of business, technology and advertising seem to evolve into a spectator sport. At least that’s how it looks on this side of the bubble. In this latest deal, Instagram, the 18-month-old photo sharing app/network, has been purchased by Facebook for $1 billion (yep, that’s a ‘B’). More »Posted in Digital Culture, Social Media, Technology.
Today marks the home opener for our Toronto Blue Jays, and while we’re only three games into the season (with a 2-1 record) thoughts go back to the back-to-back World Series wins in 1992 and 1993. Back in the early ’90s the only way you could keep up with your favorite team was to listen More »Posted in Digital Culture.
The old saying “Getting there is half the fun” certainly doesn’t apply when it comes to air travel most of the time. Everything from the long security lines to crowded cabins, screaming babies, grumbling adults and snarky flight crews makes experiencing the ‘miracle of flight’ akin to some kind of cruel torture. The widespread introduction More »Posted in Digital Culture, User Experience.
If you missed it earlier this week, here’s a look at Steve Mast’s article from The Top Tens section of Monday’s Globe and Mail. “Ten ways to reach customers through digital platforms” Digital technologies are constantly changing the way people interact with each other and with brands. As consumer behaviours change, businesses have an opportunity More »Posted in Digital Culture.
Starting this Friday, a series of ads promoting tourism in Greece are set to begin running on a digital billboards in Times Square. But it’s not an airline, travel company or government agency behind the ads, instead the ads have been financed by a group of ordinary people that include Greeks and people of Greek More »Posted in Advertising, Digital Culture.
It used to be a fairly routine job for most brands to get their marketing message out. Develop some compelling creative messages; produce a TV ad; create a supporting print campaign, and maybe even do some radio to reach people locally. In 2012, with the seemingly endless potential of digital technologies, brands and their agencies More »Posted in Advertising, Digital Culture.
This year, digital advertising turns 18 years old and still most of the creative we come across on the web (and now on mobile) is dominated by banner ads. To demonstrate the potential of today’s interactive ad technology, Google has created Project Re:Brief, bringing together the creative minds behind four iconic ads of the past. More »Posted in Advertising, Creative, Digital Culture.
In what some are calling yet another sign of the growing dominance of digital publishing, the oldest English-language encyclopedia still in print is moving into the digital age. The Encyclopaedia Britannica, first published in Edinburgh, Scotland (244 years ago) is ending the publication of its print editions and will continue with online versions. The 32-volume More »Posted in delvinia, Digital Culture.