Instead of limiting their social media strategy to awareness, engagement or customer service, American Express has been actively using Facebook, Foursquare and most recently Twitter in innovative ways to connect their retail partners to cardholders and deals. Their latest program is called Tweet Your Way to Savings and the company has ingeniously used existing features More »
Social Media Week (SMW12) hits Toronto next week and Delvinia President Steve Mast is among the speakers at BankConnect, a panel discussion presented by ING Direct and XConnect (a project of thirdocean), about how banks are using social media, technology and other new media tools to connect with their customers and potential new markets. The More »
The Super Bowl is an event that transcends the on-field battle between the New York Giants and New England Patriots. Consumer spending on team apparel, food, party supplies and even new TVs alone is expected to reach close to $11 million for this year’s game according to a recent survey conducted for the Retail Advertising More »
When Ryerson University announced plans to convert Maple Leaf Gardens into a sports and recreation facility, Delvinia helped the institution identify opportunities to incorporate digital media into the physical space. We also collaborated with Loblaws, a partner in the redevelopment, to suggest a range of ways for the retailer to enhance the customer experience at More »
More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations have elected to shut down their main corporate website altogether and set More »
Join host Rosalina Lin-Allen, Delvinia’s Director of Client Strategy, at 2 p.m. on Wednesday, November 30 for a free webinar on the Canadian Social Shopper, sponsored by Tenzing. Social networks have experienced explosive growth in the last few years. Today, social networking is the number one activity on the Internet, accounting for 23 per cent More »
For the next month men from all around the world will be steering their razors away from their upper lips and letting their lip ticklers, soup strainers and cookie dusters grow wild. And it’s not just because moustaches are awesome. We’re channeling our inner Magnum P.I. and Bandit for the greater good to raise money More »
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with the brands they follow on social media. They More »
If I can offer one piece of advice for people looking to invest in future needs, it would be this; invest in screen cleaning fluids and wipes. Soon everything from your coffee table to your kitchen counter and the wall in your living room will have screen capabilities. Screens are both shrinking and growing, but More »
Delvinia CEO Adam Froman and Amy Sullivan, our VP of Customer Insights, will be among the speakers taking part in Environics Analytics’ Fifth Annual User Conference on November 16. With the theme “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate More »
