Like many of you, I followed the buzz around the Facebook IPO on Friday. I was in Vancouver to speak at a couple of industry events, and, while sitting in Caffè Artigiano (my favourite Vancouver coffee shop); I spoke to my financial advisor back in Toronto. The conversation took me back to Yahoo!’s IPO in More »Posted in Digital Culture, Social Media.
When a big tech acquisition happens, the related worlds of business, technology and advertising seem to evolve into a spectator sport. At least that’s how it looks on this side of the bubble. In this latest deal, Instagram, the 18-month-old photo sharing app/network, has been purchased by Facebook for $1 billion (yep, that’s a ‘B’). More »Posted in Digital Culture, Social Media, Technology.
If you missed it earlier this week, here’s a look at Steve Mast’s article from The Top Tens section of Monday’s Globe and Mail. “Ten ways to reach customers through digital platforms” Digital technologies are constantly changing the way people interact with each other and with brands. As consumer behaviours change, businesses have an opportunity More »Posted in Digital Culture.
This year, digital advertising turns 18 years old and still most of the creative we come across on the web (and now on mobile) is dominated by banner ads. To demonstrate the potential of today’s interactive ad technology, Google has created Project Re:Brief, bringing together the creative minds behind four iconic ads of the past. More »Posted in Advertising, Creative, Digital Culture.
In what some are calling yet another sign of the growing dominance of digital publishing, the oldest English-language encyclopedia still in print is moving into the digital age. The Encyclopaedia Britannica, first published in Edinburgh, Scotland (244 years ago) is ending the publication of its print editions and will continue with online versions. The 32-volume More »Posted in delvinia, Digital Culture.
Social Media Week (SMW12) hits Toronto next week and Delvinia President Steve Mast is among the speakers at BankConnect, a panel discussion presented by ING Direct and XConnect (a project of thirdocean), about how banks are using social media, technology and other new media tools to connect with their customers and potential new markets. The More »Posted in delvinia, Digital Culture, Financial Services, Social Media, Speaking Engagements, Technology.
The Super Bowl is an event that transcends the on-field battle between the New York Giants and New England Patriots. Consumer spending on team apparel, food, party supplies and even new TVs alone is expected to reach close to $11 million for this year’s game according to a recent survey conducted for the Retail Advertising More »Posted in Digital Culture.
When Ryerson University announced plans to convert Maple Leaf Gardens into a sports and recreation facility, Delvinia helped the institution identify opportunities to incorporate digital media into the physical space. We also collaborated with Loblaws, a partner in the redevelopment, to suggest a range of ways for the retailer to enhance the customer experience at More »Posted in delvinia, Digital Culture, Retail.
More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations have elected to shut down their main corporate website altogether and set More »Posted in AskingCanadians, Data Collection, delvinia, Digital Culture, Social Media, User Experience.
Join host Rosalina Lin-Allen, Delvinia’s Director of Client Strategy, at 2 p.m. on Wednesday, November 30 for a free webinar on the Canadian Social Shopper, sponsored by Tenzing. Social networks have experienced explosive growth in the last few years. Today, social networking is the number one activity on the Internet, accounting for 23 per cent More »Posted in delvinia, Digital Culture, Webinar.