The primary objective of the program is to communicate the unique offerings of the HBA program to attract the right prospects. Not only is the program complex to articulate, we also found through the discovery phase that college decision is one of the first life decisions students have to make – it can be overwhelming. Therefore, making it inviting, engaging, and articulate were the key communication goals. While social media was a natural engagement tool for this target audience, Delvinia was tasked with coming up with a solution without leveraging social media on the HBA website… at this time.
Through the use of testimonial videos and quotes, graphical ways of demonstrating complex and abstract concepts, Delvinia was able to help the Richard Ivey School of Business better articulate its unique offerings on this medium, in an engaging and persuasive way that is also on brand from a look and feel stand point.
Another step towards effectively connecting people and another happy client in Delvinia’s books. Checked and checked!