The site was honoured in the Arts/Culture category.
Since 2008, Delvinia has worked closely with the COC as its digital marketing sponsor, developing the opera company’s overall digital strategy and experience design, initially relaunching the COC’s website, coc.ca, in January 2009.
The launch of the company’s new brand in early 2011 provided the perfect opportunity to refresh the website by incorporating strategic improvements rooted in an understanding of the digital behaviours of the COC’s audience and the key performance indicators we built into the site in 2009.
Through the collection of more than two years of transactional data and behavioural insights from Delvinia’s proprietary AskingCanadians™ online research community, we were able to determine which features of the site were performing well.
The site refresh, unveiled in March, includes a new homepage with a prominent link to purchase tickets and online subscriptions as well as tabs directing visitors to information about upcoming operas, the blog, and what’s happening behind the scenes. The site also integrates more content-rich imagery, designed to match the confidence of the new brand while illustrating the essence of operatic theatre.