Methodify is transforming the way companies conduct research
June 8, 2016 (TORONTO, ON) – The Marketing Research and Intelligence Association (MRIA) has honoured Delvinia as the winner of the MRIA’s Innovation and Advancement in Marketing Research Award in recognition of Methodify, a research automation platform, which has turned into a growing business unit within the Delvinia Group of Companies.
The award, presented at the MRIA’s annual gala, which took place at the association’s National Conference in Montreal last week, recognizes research initiatives that exhibit a new direction for marketing research work.
“The Methodify platform automates much of the market research and reporting process so marketing teams can quickly and cost-effectively bring the customer into the marketing process by testing ideas, concepts and creative,” said Steve Mast, Delvinia’s President and Chief Innovation Officer, adding that automated tools and emerging technologies are disrupting the marketplace today. “The reality is; marketers and market researchers have to look at automation tools and platforms to meet the demands of today’s business.”
The MRIA award is the second innovation award Delvinia has received in the past two weeks. The week before last, Delvinia CEO Adam Froman was recognized by the Canadian Advanced Technology Alliance with the Telfer School of Management Private Sector Leadership Award.
Both awards recognize Delvinia’s success in commercializing the company’s innovative thinking into new digital products, platforms and businesses.
Delvinia is a digital innovation company offering a range of services and products dedicated to helping marketers and researchers transform their organizations. Founded in 1998, the company owns and operates a successful portfolio of digital businesses. Delvinia’s Consulting Group envisions and brings to market new business models, digital strategies and customer experiences; AskingCanadians and AskingAmericans – the company’s two data collection businesses – offer a range of data collection services to market researchers throughout North America, including access to an online research community of more than 600,000 Canadians; and Methodify provides marketers with the ability to gain customer insights through an innovative online platform in as little as 48 hours. For more information, please visit delvinia.com.
Methodify is an automated market research platform that enables marketers to gain consumer insights in three easy steps. Providing direct access to industry-proven research methods, marketers can choose one of our packaged methods, customize a method, or use one of their own. With our live reporting feature, marketers have access to real-time feedback from members of one of Canada’s largest online research panels. For more information about Methodify – which has been adopted by a variety of organizations in the following industries; banking, government, insurance, media, packaged goods and QSR – please visit getmethodify.com.
Media Contact: Susan O’Neill, Director of Communications, Delvinia, (o) 416-364-1455 ext. 272, (m) 416-459-2555