How do you make sure you have unique panellists answering surveys?  How do you know your panellists really are who they say they are?

Validity, data integrity and data quality are fundamental to market research. These are the constant issues I hear about from companies looking to access respondents via online panels.

Every panel company, including AskingCanadians™, adds authentication validity tools to deal with these issues, but we have taken it one step further. This week, AskingCanadians™, a Delvinia company, announced a partnership with MarketTools and implemented the company’s TrueSample certification.

The technology solution validates respondents using online and offline metrics, which means our clients are getting respondents who are who they say they are. In addition, TrueSample amplifies our current validity/integrity/quality tools by adding additional layers of testing to ensure respondents are not racing through surveys and that panellists can’t take a survey twice. AskingCanadians™ is the first Canadian-owned panel to implement TrueSample.

Critical decisions are made every single day using data, so it’s essential to ensure our clients have data they can rely on. Our implementation of TrueSample builds upon our commitment to provide clients with confidence in the data we produce and actionable customer insights they can trust.