Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social Intelligence We have entered the age of intelligence. Social intelligence More »
More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations have elected to shut down their main corporate website altogether and set More »
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with the brands they follow on social media. They More »
Delvinia CEO Adam Froman and Amy Sullivan, our VP of Customer Insights, will be among the speakers taking part in Environics Analytics’ Fifth Annual User Conference on November 16. With the theme “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate More »
I recently sat down with Raj Manocha, VP of AskingCanadians™, and Craig Tothill, Director of IT & Panel Technology, to talk about our experience in ensuring panel integrity. Here’s what they had to say about our approach to ensuring data integrity at AskingCanadians™. How do you define data integrity? What does it really mean? “You More »
As you can image, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps More »
Every brand should have a plan to reward loyalty. Competition is fierce in the marketplace and brands have to go the extra step to find out what their consumers want. Market research definitely helps you to get ahead of the game. Taking the pulse of your consumers will help you to identify the areas you More »
Hi there, I’m Frank Schiraldi and I’m joining AskingCanadians™, a Delvinia company, as a Programmer. I have four years of experience in the market research industry specializing in survey programming. It all started 20 years ago when I first played Super Mario on Nintendo. I knew then that my passion was for technology. Since then More »
AskingCanadians™, a Delvinia company, today announced a partnership with SavvyMom Media to create a branded online research community composed of Canadian moms with young children. SavvyMom Media, which operates SavvyMom.ca, a website and e-mail newsletter focused on delivering parenting solutions to busy moms, and AskingCanadians™, an online data collection firm established in 2005 with a More »
Delvinia has announced the release of its latest DIG report, “eDemocracy and Citizen Engagement: The Delvinia Report on Internet Voting in the Town of Markham.” This groundbreaking study—based on Delvinia’s involvement in three consecutive elections—provides a comprehensive review of Canadian attitudes toward Internet voting in Canada, demonstrates how Canadians are embracing digital technologies to interact More »
