The majority of companies today have multiple sources collecting consumer data in order to better serve their audiences with products or offerings. But where are they saving all this data internally? And, more importantly, do the data inputs layer together or remain segmented? For example, is the social data being layered in with the website More »Posted in Customer Journey, Data Collection.
Between the information we all volunteer about our likes, opinions, and daily activities through social media, and the trails we may not-so consciously leave through everyday searches, downloads, and calls, there is an immense amount of data that exists on just about everyone. Last week, our President, Steve Mast, wrote a blog post about the More »Posted in Data Collection.
Our society is at an inflection point where we can bring enough data together, computing power to process it, and bandwidth to distribute it in a timely, affordable way to make better decisions. Things that were seen as unattainable before are now possible. Organizations have the opportunity to rethink how they do business differently and More »Posted in Customer Journey, Data Collection.
Earlier this week, Delvinia CEO Adam Froman and Jan Kestle, president of Environics Analytics, hosted a webinar to announce the eShopper PRIZMC2Link, powered by AskingCanadians. If you missed Tuesday’s presentation, you can view the recording here. Based on a survey of 20,524 Canadians fielded between last October and January, the eShopper PRIZMC2Link describes how specific More »Posted in AskingCanadians, Data Collection, Retail, Webinar.
Yes, I’ve watched this movie twice within the last couple of months, not out of a love for the game of baseball or a love for Brad Pitt and Jonah Hill; but rather because during the first viewing I was busy getting clarifications from our President Steve Mast about who the actors were portraying, the More »Posted in Data Collection, delvinia.
The Canadian Marketing Association presents the 2012 CMA Summit (formerly the CMA National Convention) at the Westin Harbour Castle Hotel on May 16 and 17. This year’s theme: Connections. Delvinia CEO Adam Froman is among the speakers. Here’s a preview of what he’ll be talking about during his session, The Age of Intelligence: From Insight More »Posted in AskingCanadians, Data Collection, delvinia, Speaking Engagements.
Has this ever happened to you? Those crazy creative people you’ve hired have come up with a killer idea for your business that wasn’t based on customer insight, but on good old fashioned creative thinking. Like the good business person you are, you hire a firm to conduct some consumer testing. The results come in, and More »Posted in Creative, Data Collection, delvinia.
Voice of the Customer is a term that’s commonly being used to describe the process of using digital technologies across various customer touchpoints to collect, analyze and interpret customer feedback and data. Sounds straightforward. But in today’s digital world, keeping pace with the changing habits and behaviours of customers has never been so challenging. Digital More »Posted in AskingCanadians, Data Collection, delvinia.
Delvinia CEO Adam Froman and Rupen Seoni, a vice president of Environics Analytics, were among the speakers at the Canadian Marketing Association‘s CMA Analytics Conference yesterday. In their joint presentation, New Media Use Changes During the Customer Life Cycle, Adam and Rupen outlined the AskingCanadians™ Social Media PRIZMC2Link, a database that enables marketers to target More »Posted in AskingCanadians, Data Collection, delvinia, Social Media, Speaking Engagements.
In the December issue of Vue Magazine, published by the Market Research and Intelligence Association (MRIA), our CEO Adam Froman shares the story of our work with the Town of Markham. Adam’s feature article, “How Marketing Research is Helping Canada Gain Recognition as a Global Leader in eDemocracy,” illustrates how the municipality has successfully used More »Posted in AskingCanadians, Data Collection, delvinia.