As the Head of Design at Delvinia I’m always challenged by my clients, my team and my personal desire to push the boundaries for whatever we’re assigned to create. Fortunately we can produce great projects here. However, to earn the distinction between creating something great from something truly innovative takes a great deal more effort More »Posted in Creative.
This year, digital advertising turns 18 years old and still most of the creative we come across on the web (and now on mobile) is dominated by banner ads. To demonstrate the potential of today’s interactive ad technology, Google has created Project Re:Brief, bringing together the creative minds behind four iconic ads of the past. More »Posted in Advertising, Creative, Digital Culture.
Has this ever happened to you? Those crazy creative people you’ve hired have come up with a killer idea for your business that wasn’t based on customer insight, but on good old fashioned creative thinking. Like the good business person you are, you hire a firm to conduct some consumer testing. The results come in, and More »Posted in Creative, Data Collection, delvinia.
Microsoft Canada’s No Friend Left Behind Campaign, designed by Delvinia to promote the launch of Window’s Live Messenger for the iPhone and iPod touch, is a creative concept that highlights the critical moments when you need the expertise of the friends on your IM list the most—all while poking fun at the fact that different More »Posted in Creative, delvinia, Social Media, Technology.
As a creative person working in this industry, I’m always looking for ways to stay inspired. Voluntouring is a unique way to get juiced and to hit the reset button. It’s also a great way to see the world and get immersed in a culture (while earning a few karma points). It involves volunteering abroad More »Posted in Creative, delvinia.
One of the most inspired and compelling web experiences we have seen recently launched on Monday, a collaboration between Google, filmmaker Chris Milk and Montreal mega-indie band Arcade Fire. This is not the first time we’ve seen Arcade Fire push the envelope of what a music video should be. In 2007, the band released a More »Posted in Creative, Digital Culture, Entertainment, Experience Design, Technology.
Moving to a new office space presents its own set of challenges - among them how to make the reception area unique, functional and a testiment to the culture and creativity of the people working within. Following the old adage of first impressions, we found a way to make a lasting impression from the moment visitors walk More »Posted in Creative, delvinia, Uncategorized.
We’re holding a Career Open House on March 4 from 6-9 PM at the Delvinia Interactive mothership at the Toronto Hyatt Hotel, 370 King West, 5th floor. We’re looking for: The people people: Interactive account managers and project managers Creative folk: Interactive art directors, illustrators, production artists and web copywriters Magicians and seers: Information architects More »Posted in Creative, delvinia, Experience Design.
For someone like me who loves instant gratification and is exceedingly eager to snap a camera’s shutter release – the recent announcement of ultra-offbeat-fashionista, Lady Gaga, as Polaroid’s creative director and inventor of specialty products is something I’ll be watching with interest. Why? First, because whether you love her or hate her, Lady Gaga is More »Posted in Creative.