Whether we are transforming a business model or designing a new digital product, we begin with understanding the customer first.
Digital technologies are constantly changing the way people interact with each other and organizations. This has created new challenges for brands and organizations to connect with their customers.
Our process always begins by gathering data to draw out key customer and user insights. Based on those insights, we develop concepts, prototypes and ideas to fuel a digital strategy.
Finally, we go to market by bringing the strategy to life. We continue to track, measure and refine once the strategy is in market.
Insight: Understand your customers, market and meeting their future needs.
Every initiative starts with a need, a question or challenge. To see the real opportunity, we start with both qualitative and quantitative research methods to get to the essence of the problem and uncover the needs of the people it will serve.
In our inquiry we uncover gems of insights that often lead to opportunities for new products, services and businesses which we take to the concept development stage.
- Stakeholder Interviews
- Customer Interviews
- Ethnographic Research
- Online/Mobile Surveys
- Persona Development
- Journey Mapping
- Digital Experience and Analytics Assessment
- Landscape Scans
- Competitive Audits
- Usability Testing
Strategy: Creating the Future Vision
Together we collaborate with client stakeholders on creating the vision for your business. We conceptualize how we engage with your audience using newer technologies, identify feature sets and create an implementable roadmap to evolve the product.
You can rely on our methodology to leave no stone unturned and to ensure success from every aspect. This includes getting end customers and stakeholders involved to test and validate our decisions. To complete the phase we will prioritize and roadmap activities against the end vision.
- Ideation Sessions
- Digital Ecosystem Mapping
- Content Strategies
- Governance & Policy
- Educational Sessions
- Implementation Roadmaps
- Business Case & Requirements
Design: Bringing the Vision to Life
Equipped with a strategic plan, supported by stakeholder buy-in and validated with customer feedback, our multi-disciplinary team works together to bring the solution to market. Delvinia’s solutions are creative and inspiring, designed to elevate the everyday customer experience and your business.
And, because we collaborate with the people who use these programs, we can develop them to continually evolve to meet changing needs within your organization or marketplace. It doesn’t end there as we will continue to monitor, test and optimize the solution post launch.
- User Experience Design
- Visual Creative
- Content Creation
- Analytics & Reporting
- Usability and A/B Testing
- User satisfaction Survey