The Canadian Opera Company announced the line-up for its 2012/13 season at a press conference at the Four Seasons Centre for the Performing Arts last week. The new season—the company’s 63rd—is described as a celebration of opera’s greatest masterpieces. The season features seven productions including Giuseppe Verdi’s Il Trovatore, Johann Strauss II’s Die Fledermaus and Richard Wagner’s Tristan und Isolde.
The season launch, held January 18, also marked the launch of the COC’s third annual digital brochure, developed by Delvinia to support online subscription renewals.
While the overall user experience and strategy behind the piece remains the same as last season—to showcase the upcoming season and entice users to subscribe online—our team completed a creative refresh of the design. Rather than building the brochure in Flash, as was the case last year, we designed the brochure in Java to ensure compatibility with smartphones and tablets.
The digital brochure includes a synopsis of each opera, including a link to a sound clip and more information about the performance dates and casting. This year’s brochure also features a stronger call to action to generate subscriptions and a season trailer featuring video clips from General Director Alexander Neef and artists like Ben Heppner, who is returning to the COC for the first time in 17 years.
We hope you’ll visit coc.ca to take a look for yourself and we wish the COC all the best with its exciting new season!