The Canadian Opera Company‘s award-winning website, designed by Delvinia, is now home to an exciting new online venture.
COC Radio is the latest interactive element to be included on the site, which underwent a creative refresh following the launch of the COC’s new brand earlier this year.
Delvinia worked with the COC to develop the concept for the initiative, which features recordings of productions by the COC’s broadcast partner CBC Radio 2, interviews with singers and members of a production’s creative team, and podcasts of COC-hosted talks.
“The addition of COC Radio is yet another component in a series of highly engaging elements that offer a rich user experience to online visitors,” said Delvinia CEO Adam Froman. “This initiative is part of the opera company’s overall strategy to turn its website into a hub for opera content in Canada.”
Through this new venture, visitors to coc.ca will now be able to find a variety of audio and digital features available for downloading and live streaming, all aimed at exploring an opera and its background as well as the artists appearing with the COC.
“We think that COC Radio can become a valuable resource for people to discover and explore their love of opera,” says COC General Director Alexander Neef. “The materials available and the digital platform will be a great way to highlight opera and all the wonderful artists who work with the COC. With the help of companies like Delvinia lending us their expertise and support, our aim is to have it go beyond COC content exclusively, so that COC Radio may join other online sources nurturing and cultivating knowledge of opera in Canada.”
Since 2008, Delvinia has worked closely with the COC as its digital marketing sponsor, developing the opera company’s overall digital strategy and experience design, initially relaunching the COC’s website in January 2009.
The launch of the company’s new brand in early 2011 provided the perfect opportunity to refresh the website by incorporating strategic improvements rooted in an understanding of the digital behaviours of the COC’s audience.
For more information about our work with the Canadian Opera Company, please refer to our case study.