mTV Episode 2: Is ResearchTech an Advantage for Brands?
New innovations in ResearchTech are finally letting companies “have their cake and eat it too”. Not only are they now able to access consumer feedback faster and cheaper than ever before, they’re also uncovering better insights throughout the entire marketing process, which ultimately leads to the creation of better end-to-end customer experiences. As sponsors of […]
mTV Episode 1: Brand Hesitation to Engage ResearchTech
For those of you who were at IIeX North America in Austin this year, you may have seen our bustling mTV studio (short for MethodifyTV, of course). Heck, you may have even had your own time to shine in front of the camera with our always charming host, Saul Colt, who raised some interesting questions […]
Future of Market Research – Methodify at IIeX Atlanta
Our Methodify team is back with the final episode in our four-part video series from IIeX North America 2018 where brands gathered to share ideas and trends happening in the market research industry. It’s been our pleasure bringing you insights from the event and today we will end off the month-long series by discussing the future of market […]
Obstacles for Brands – Methodify at IIeX Atlanta
In the latest installment of Methodify at IIeX Atlanta, a video interview series featuring our Methodify team, we wanted to find out what market research and marketing professionals thought were some of the obstacles brands are facing to adopt market research platforms and technologies. While some pointed to the trials of continuing to adapt to […]
Brand Trust – Methodify at IIeX Atlanta
Our Methodify team is back with Episode 2 of the four-part video series from IIeX North America 2018 and today we are exploring the importance of brand trust when it comes to dealing with consumers. While facing the challenges of being in a hypercompetitive global environment, businesses are under an increasing time crunch to push […]
Importance of Speed – Methodify at IIeX Atlanta
Didn’t have a chance to attend the IIeX event at Atlanta this year? Don’t panic, we’ve got you covered! Over the next month, we’ll be releasing a weekly series of 4 interviews on some of the most frequently discussed topics at the conference. At IIeX North American 2018, an event designed to connect the most […]