Anyone who’s ever conducted market research knows that tech advances continue to give brands the opportunity to learn more about their consumer, to gain insights faster, and more accurately. Research methods and research technology is ever- evolving; but what exactly is ResearchTech? How does it … [Read more...] about mTV Episode 3: What is ResearchTech?
New innovations in ResearchTech are finally letting companies “have their cake and eat it too”. Not only are they now able to access consumer feedback faster and cheaper than ever before, they’re also uncovering better insights throughout the entire marketing process, which ultimately leads to the … [Read more...] about mTV Episode 2: Is ResearchTech an Advantage for Brands?
For those of you who were at IIeX North America in Austin this year, you may have seen our bustling mTV studio (short for MethodifyTV, of course). Heck, you may have even had your own time to shine in front of the camera with our always charming host, Saul Colt, who raised some interesting questions … [Read more...] about mTV Episode 1: Brand Hesitation to Engage ResearchTech
Our Methodify team is back with the final episode in our four-part video series from IIeX North America 2018 where brands gathered to share ideas and trends happening in the market research industry. It’s been our pleasure bringing you insights from the event and today we will end off the month-long … [Read more...] about Future of Market Research – Methodify at IIeX Atlanta
In the latest installment of Methodify at IIeX Atlanta, a video interview series featuring our Methodify team, we wanted to find out what market research and marketing professionals thought were some of the obstacles brands are facing to adopt market research platforms and technologies. While … [Read more...] about Obstacles for Brands – Methodify at IIeX Atlanta