3 Questions, 3 Minutes: Marketing During COVID-19 – Round 3
In our third installment in the 3 Questions, 3 Minutes series, Delvinia’s President and Chief Innovation Officer Steve Mast spoke with top marketing leaders Maja Neable from BMO, and Laura Pearce from Twitter. They were asked 3 questions on how COVID-19 has impacted their strategies, decision-making, and work culture, and each question got 3 minutes […]
3 Questions, 3 Minutes: Marketing During COVID-19 – Round 2
In our second installment in the 3 Questions, 3 Minutes series, Delvinia’s President and Chief Innovation Officer Steve Mast spoke with top marketing leaders Rob Assimakopoulos from CIBC, Chris Stamper, former TD Bank, and David Willows from Green Shield Canada. He asked 3 questions on how COVID-19 has impacted their strategies, decision-making, and work culture.
3 Questions, 3 Minutes: Marketing During COVID-19 – Round 1
Delvinia’s President and Chief Innovation Officer Steve Mast recently asked 3 top marketing leaders in Canada 3 questions on how COVID-19 has impacted their strategies, decision-making, and work culture. Our first round included Kerri Dawson (HSBC), Peter Furnish (Starbucks), and Uwe Stueckmann (Loblaw’s). Each question was given 3 minutes to be answered.
Virtualization puts research at your fingertips
New innovations in ResearchTech are finally letting companies “have their cake and eat it too”. Not only are they now able to access consumer feedback faster and cheaper than ever before, they’re also uncovering better insights throughout the entire marketing process, which ultimately leads to the creation of better end-to-end customer experiences. As sponsors of […]
mTV Episode 4: The Future of ResearchTech – Virtualization puts research at your fingertips
With new advancements announced almost daily, we sat down with market researchers in our mTV studios at IIeX NA 2019 to hear their perspectives on the future of ResearchTech. According to Methodify’s Chief Innovation Officer, Steve Mast, to know where ResearchTech is headed begs a much larger conversation about how the entire research process is […]
mTV Episode 3: What is ResearchTech?
Anyone who’s ever conducted market research knows that tech advances continue to give brands the opportunity to learn more about their consumer, to gain insights faster, and more accurately. Research methods and research technology is ever- evolving; but what exactly is ResearchTech? How does it work? How do you measure value and how can it […]