Speaking Engagements: ‘New Age Marketing Using New Age Data’ Seminar

In the traditional world of qualitative and quantitative market research we are used to asking the questions. What if we largely just listened, collected, cleaned, categorized and analyzed instead? On October 28, Delvinia President Steve Mast will join Larry Friedman, Chief Research Officer, TNS North America, and Margot Acton, Senior Vice President, Brand & Communications […]

Will Wearable Computing Devices Transform Customer Experiences?

                    The concept of wearable computing is no longer confined to science fiction. Google’s head-mounted Glass project is now in the hands of developers, Nike’s FuelBand is frequently seen on the wrists of fitness enthusiasts and everyday people alike, and rumours of a wrist-mounted flexible glass […]

Speaking Engagements: 2013 CMA/MRIA Customer Experience Conference

Next month, the Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are partnering on their first joint initiative: the 2013 CMA/MRIA Customer Experience Conference. The event, which takes place at the Arcadian Court on April 11, brings together marketers and researchers for a series of sessions about how customer experience is […]

How Business Leaders Should Think About Digital

Digital is not just your organizational website(s) or Facebook page (though those are two components of digital). Digital should be framed as a transformative enabler that allows organizations to: Engage customers in a two-way dialogue Change the way your organization delivers products and services Collect business intelligence. Let me expand on each of these points: Engage […]

Why giving back time to the next generation of students is important

As part of celebrating our 15th anniversary at Delvinia, I made a personal commitment to find ways to give back as an acknowledgement of what we have achieved as a company and to recognize my own journey. Giving back isn’t always about donating money to a cause or organization.  Rather, giving back can be simply […]