The Future of the In-Store Shopping Experience
Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly, online brands can provide customers with personalized offers and product recommendations, customized deals and give customers a shopping experience that’s […]
Screens & Places: Is it creepy to track your customers’ every move?
The intersection between digital, social and physical experiences. The other day I was running through the PATH system in Toronto, which is the largest underground shopping complex in the world connecting office tower to office tower. I was stopped by a woman holding an iPad wanting to ask me a few questions. I’m sure you […]
Beauty in technology: It’s all about the experience you give the consumer
I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices. Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged him to […]
Can You Get the Digitally-Intimidated to Use Technology?
It has been expected for some years now that computers would not only be everywhere, but in everything as they became cheaper. That is now achievable. Not long ago, a detergent company prototyped a chip on a detergent container to provide rich media instructions when consumers used their smartphone to interact with it. While the […]
AskingCanadians Poll: What Tech Do You Have in Your Car?
In a recent AskingCanadians™ poll, conducted by Delvinia Data Collection for ITbusiness.ca, the majority of Canadians (62.4 per cent) indicated they drive tech-free vehicles. But, many reported using IT products behind the wheel. According to the survey results, the most popular technologies being used are GPS navigation (16.2 per cent) and Bluetooth connectivity (15.8 per […]