Get future ready at the CMAfuture Conference

Are you future ready? Join Delvinia at the Canadian Marketing Association’s inaugural CMAfuture Conference next month to get a glimpse into the newest methods, strategies and technologies on the horizon. Steve Mast, Delvinia’s President and Chief Innovation Officer, is chairing the event, which takes place at RBC WaterPark Place on Tuesday, November 10th. The day will focus […]

Keys to success in digital marketing: Holistic digital ecosystem + market of one

As the new digital customer shifts their time from traditional media to digital media and their product research from brick-and-mortar channels to online, marketers know that it is important to master the art of digital marketing. Ninety-seven per cent of marketers surveyed in an informal poll by Delvinia agreed with the statement, “Digital should be […]

Are grocery-store apps the answer to better customer service?

Only a small number of Canadians use grocery-store apps. Maybe that’s because apps don’t solve a lot of everyday shopper complaints With several of Canada’s big grocers creating branded mobile apps over the past year, there is no question grocery shopping is getting more techie. But are consumers ready? And are apps really the answer […]

A Picture Really is Worth a Thousand Words – Unlocking Data with Image Recognition

In the early part of the 20th century, the expression “a picture is worth a thousand words” became popular as a way to describe the effectiveness graphics in advertising. A century later this statement is as true as ever, especially on social networks where the ongoing shift continues from text-based communication to photos, graphics, and […]

Speaking Engagements: 2014 Mobile Day

Marketing magazine and the Canadian Marketing Association have once again partnered to host Mobile Day, which takes place this year on Monday, June 9. With an emphasis on examining many of the latest trends, Mobile Day looks to inspire, motivate and encourage marketers to find new ways to connect with their consumers. Delvinia President Steve […]

Is the Magic of Digital Technology Disappearing Right Before Our Eyes?

Welcome to the future. We may be short on flying cars, robot maids and moon bases, but nonetheless digital technologies have become part of (nearly) everyone’s daily lives. However, our everyday experiences with digital technologies are evolving to be less magical and more useful. What were once limited interactions with technology—such as using a bulky […]