The concept of wearable computing is no longer confined to science fiction. Google's head-mounted Glass project is now in the hands of developers, Nike's FuelBand is frequently seen on the wrists of … [Read more...] about Will Wearable Computing Devices Transform Customer Experiences?
Digital is not just your organizational website(s) or Facebook page (though those are two components of digital). Digital should be framed as a transformative enabler that allows organizations to: Engage customers in a two-way dialogue Change the way your organization delivers products and … [Read more...] about How Business Leaders Should Think About Digital
As digital technologies reshape customer behaviour, brands are realizing that their approach to digital needs to change. Marketers want their digital communication channels to work harder and better. Divisions can no longer afford to work in silos and evolution in digital strategy can no longer be … [Read more...] about Creating an effective digital strategy requires a big picture view
The intersection between digital, social and physical experiences. The other day I was on a conference call with an old industry colleague. We were discussing the commercial viability of augmented reality (AR). If you don't know what AR is, check out Wikipedia here. When I think about the true … [Read more...] about Screens & Places: The rise of augmented reality
The intersection between digital, social and physical experiences. During a recent visit to Toronto's Yorkdale Shopping Centre, I stopped by the new Tesla Motors retail store. Yes, I said retail store. If you have not heard of the Tesla brand, take a look. Personally, I love the idea of car … [Read more...] about Screens & Places: Your in-car experience