Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly, online brands can provide customers with personalized … [Read more...] about The Future of the In-Store Shopping Experience
The intersection between digital, social and physical experiences.The other day I was running through the PATH system in Toronto, which is the largest underground shopping complex in the world connecting office tower to office tower. I was stopped by a woman holding an iPad wanting to ask me a few … [Read more...] about Screens & Places: Is it creepy to track your customers’ every move?
I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices. Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged … [Read more...] about Beauty in technology: It’s all about the experience you give the consumer
The concept of wearable computing is no longer confined to science fiction. Google's head-mounted Glass project is now in the hands of developers, Nike's FuelBand is frequently seen on the wrists of … [Read more...] about Will Wearable Computing Devices Transform Customer Experiences?
Digital is not just your organizational website(s) or Facebook page (though those are two components of digital). Digital should be framed as a transformative enabler that allows organizations to: Engage customers in a two-way dialogue Change the way your organization delivers products and … [Read more...] about How Business Leaders Should Think About Digital