In the early part of the 20th century, the expression "a picture is worth a thousand words" became popular as a way to describe the effectiveness graphics in advertising. A century later this statement is as true as ever, especially on social networks where the ongoing shift continues from … [Read more...] about A Picture Really is Worth a Thousand Words – Unlocking Data with Image Recognition
Marketing magazine and the Canadian Marketing Association have once again partnered to host Mobile Day, which takes place this year on Monday, June 9. With an emphasis on examining many of the latest trends, Mobile Day looks to inspire, motivate and encourage marketers to find new ways to connect … [Read more...] about Speaking Engagements: 2014 Mobile Day
Welcome to the future. We may be short on flying cars, robot maids and moon bases, but nonetheless digital technologies have become part of (nearly) everyone’s daily lives. However, our everyday experiences with digital technologies are evolving to be less magical and more useful. What were once … [Read more...] about Is the Magic of Digital Technology Disappearing Right Before Our Eyes?
Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly, online brands can provide customers with personalized … [Read more...] about The Future of the In-Store Shopping Experience
The intersection between digital, social and physical experiences.The other day I was running through the PATH system in Toronto, which is the largest underground shopping complex in the world connecting office tower to office tower. I was stopped by a woman holding an iPad wanting to ask me a few … [Read more...] about Screens & Places: Is it creepy to track your customers’ every move?