As digital technologies reshape customer behaviour, brands are realizing that their approach to digital needs to change. Marketers want their digital communication channels to work harder and better. Divisions can no longer afford to work in silos and evolution in digital strategy can no longer be … [Read more...] about Creating an effective digital strategy requires a big picture view
Amy Sullivan, Delvinia's VP of Insights, is among the speakers presenting at the 4th Reinventing Customer Service Conference being hosted by Federated Press next week. The three-day conference, which takes place from February 5-7 at the Novotel Toronto Centre Hotel, focuses on "maximizing the … [Read more...] about Speaking Engagements: Reinventing Customer Service Conference
In this, the last installment of our three-part series, I'll explain the final stage in our process: action. My name is Charles Sue-Wah-Sing and I head our design practice here at Delvinia. I work closely with the practice heads and team leads to deliver the final designs and execution on client … [Read more...] about The Art of Turning Insight into Action – Part Three: It’s Time to Take Action
In Part One of our series, we introduced the first part of Delvinia's three-part process: insight. In this second installment, we extend the examples to illustrate how and why we tackle digital strategy on behalf of our clients. I'm Rosalina Lin-Allen and I head our strategy practice. I work … [Read more...] about The Art of Turning Insight into Action – Part Two: What is Strategy?
Brands face big challenges today. Data overload, hyper-connected customers and technology that's changing faster than ever before. We apply a customer-centric, insight driven methodology to design as a means to empower organizations to meet their business needs. Over the years we've refined a … [Read more...] about The Art of Turning Insight into Action – Part One: What Do We Mean by Insights?