Marketers want to ensure that their customers have a consistently good experience. They understand that it will go a long way to solve a key problem such as, "How can we sell more of product Y?" We like to look at things from a slightly different perspective: "What's stopping the customer from … [Read more...] about Achieving Customer Experience Harmony
Working in the UX field I'm constantly looking at my environment and the world around me and questioning just how usable things are. Recently, I started to think about the concept of just what makes something usable. If something works, does that automatically make it usable? I've always believed … [Read more...] about UX Design: Every user is unique
In my last post about innovation, I spoke about how innovation is more than just developing the creative idea. Innovation is about developing opportunities for new relationships with your customers and partners, products and services and potentially new streams of revenue. To realize this kind of … [Read more...] about Innovation Rocks
In the past few years there's been a lot of talk from digital marketing "experts" (yes, I somehow made double quotes with my fingers while typing) about hyper-focusing their efforts on social media; … [Read more...] about Are You Putting Your Customers’ Experience First?
Earlier today, the City of Guelph issued a media release announcing the municipality's innovative open government action plan - the first of its kind in Canada - and we're thrilled to be a part of it. Delvinia was recently awarded the contract to assist with the development of Guelph's open … [Read more...] about Delvinia Wins RFP to Help the City of Guelph Create Canada’s First Open Government Action Plan