Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social … [Read more...] about 5 Ways for Marketers to Integrate Social Media
Later today, I'll be speaking at Environics Analytics' 5th Annual User Conference. With the theme, “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate markets and target products and … [Read more...] about How does Social Media Fit into the Marketing Mix?
More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations … [Read more...] about Should Facebook be your New Corporate Home Page?
Join host Rosalina Lin-Allen, Delvinia’s Director of Client Strategy, at 2 p.m. on Wednesday, November 30 for a free webinar on the Canadian Social Shopper, sponsored by Tenzing. Social networks have experienced explosive growth in the last few years. Today, social networking is the number one … [Read more...] about Webinar: Delvinia & Tenzing Present the Canadian Social Shopper
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with … [Read more...] about What Keeps Customers Loyal to Your Digital Brand?