Our CEO Adam Froman recently spoke with Professor Robert V. Kozinets for an article in GfK Marketing Intelligence Review (MIR) about marketing and social media hype. The article, "Creating Sustainable Digital Experiences," poses the question: Is the social media hype about being cool or about … [Read more...] about In the news: Creating sustainable digital experiences
In today's Toronto Star, business reporter Ashante Infantry reports on the recent hacks on the corporate Twitter accounts belonging to Burger King and Jeep in the story, "Brands like Burger King advised to respond quickly to hackers." Delvinia's Steve Mast spoke to Infantry for the article and … [Read more...] about In the News: Safeguarding Your Brand on Social
Delvinia President Steve Mast will take part in OpenDialogue's 6th Annual Social Media Marketing Conference, being held at The Old Mill Inn on February 13 and 14. Steve's session, Canadian Consumer Views and Usage of Branded Social Media, looks at social from the consumer perspective. Here's a … [Read more...] about Speaking Engagements: OpenDialogue’s Social Media Marketing Conference
The other evening I caught part of Marketplace's Canada's Worst Customer Service: Store Edition on the CBC. The show explored customer service at some of Canada's major retail chains and as much as I found the show predictable (and slightly contrived), what piqued my interest the most was a segment … [Read more...] about Customer Listening: Your service sucks and I’m going to Tweet about it!
Did you know that 40 per cent of Canadians are using the camera on their smartphone to take pictures of products while shopping, 64 per cent stay up-to-date with a brand via social media, and 39 per cent reviewed and rated a product or service online during the past month? * The ways in which … [Read more...] about Understanding the New Customer Journey