Screens & Places: More Human, Less Digital
The intersection between digital, human and physical experiences We need to focus more on human interactions and less on digital technology. That might sound odd coming from someone who has preached digital for more than 20 years, but it’s all about finding the right balance. Retailers like Hointer have almost completely removed the human element from […]
Screens & Places: Is digital the glue to unifying today’s fragmented customer experience? | Part Two
The intersection between digital, social and physical experiences. Forrester recently released their second research report, Meet The Changing Needs Of Connected Customers. This is part two of a three part series. As in the first report, The Unified Customer Experience Imperative, I was asked to discuss what our company has observed in the past few […]
Screens & Places: Is digital the glue to unifying today’s fragmented customer experience?
Recently I had the pleasure of being interviewed for Forrester’s latest research report on “The Unified Customer Experience Imperative.” I was asked to discuss what our company, Delvinia, has observed in the past few years about the changes in the consumer landscape, and dissect how brands and companies are struggling to understand how to utilize […]
Screens & Places: When it comes to mobile, context is not everything, it’s the only thing!
The intersection between digital, social and physical experiences. All brands want to create a relevant, personalized and unified experience along their customers’ journey. And we all know that providing that experience in context to the customer is key. However, brands and agencies struggle with this due to the complex nature of the buying process today. A […]
Screens & Places: Is it creepy to track your customers’ every move?
The intersection between digital, social and physical experiences. The other day I was running through the PATH system in Toronto, which is the largest underground shopping complex in the world connecting office tower to office tower. I was stopped by a woman holding an iPad wanting to ask me a few questions. I’m sure you […]
Screens & Places: Is it time to leave your wallet at home?
The intersection between digital, social and physical experiences. I recently met up with friends for dinner and a movie. I booked the dinner and paid via my smartphone; booked the movie and picked up the tickets via my smartphone; bought a coffee after the show, and you guessed it, paid with my smartphone. I did […]