The intersection between digital, social and physical experiences. In last week's post I talked about some of the things retailers can do to embrace today's digitally-savvy consumers and lessen the threat of showrooming. Understanding your customers' path to purchase and developing a digital … [Read more...] about Screens & Places: Mobility will be the centre of the in-store retail experience
The intersection between digital, social and physical experiences. If you do a quick search online, you'll find lots of articles about showrooming. And if you're unfamiliar with the concept, it's essentially when people use a brick-and-mortar store to touch, test and even taste your product and … [Read more...] about Screens & Places: Showrooming, fact or fiction?
The other evening I caught part of Marketplace's Canada's Worst Customer Service: Store Edition on the CBC. The show explored customer service at some of Canada's major retail chains and as much as I found the show predictable (and slightly contrived), what piqued my interest the most was a segment … [Read more...] about Customer Listening: Your service sucks and I’m going to Tweet about it!
Earlier this week, Delvinia CEO Adam Froman and Jan Kestle, president of Environics Analytics, hosted a webinar to announce the eShopper PRIZMC2Link, powered by AskingCanadians. If you missed Tuesday's presentation, you can view the recording here. Based on a survey of 20,524 Canadians fielded … [Read more...] about Webinar Recording: Announcing the eShopper PRIZMC2Link
Every day thousands of busy people rush through the area connecting Toronto's Union Station with the PATH system; a series of tunnels that connects nearly 50 buildings in the downtown core. The PATH contains hundreds of retails stores, services and food outlets where people stop to pick up the … [Read more...] about Well.ca Opens QR Code-Enabled Virtual Store in Downtown Toronto