Webinar Recording: The Emerging Trends of Today’s Mobile Shopper

Last week, Rosalina Lin-Allen, our Head of Strategy, presented a webinar on The Emerging Trends of Today’s Mobile Shopper in partnership with Tenzing Managed IT Services. Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent […]

Speaking Engagements: Retail Advertising & Marketing Symposium

RAC Canada & the Retail Council of Canada are joining forces to present this year’s Retail Advertising & Marketing Symposium, which takes place on April 25. Delvinia President Steve Mast will be on hand to present a session about Mapping the New Customer Path to Purchase. Here’s a preview of his presentation: For brands today, […]

Screens & Places: Is it time to leave your wallet at home?

The intersection between digital, social and physical experiences. I recently met up with friends for dinner and a movie. I booked the dinner and paid via my smartphone; booked the movie and picked up the tickets via my smartphone; bought a coffee after the show, and you guessed it, paid with my smartphone.  I did […]

Webinar: Delvinia & Tenzing Present E-commerce Trends for 2013

In today’s marketplace simply offering an e-commerce option is not enough. When consumers shop, your site needs to stand out to ensure shopping carts are not abandoned and customers remain loyal to your brand. While other channels have suffered during the recession, e-commerce continues to show impressive growth, averaging a 13%+ growth rate year-over-year (source: […]

Screens & Places: Showrooming, fact or fiction?

The intersection between digital, social and physical experiences. If you do a quick search online, you’ll find lots of articles about showrooming. And if you’re unfamiliar with the concept, it’s essentially when people use a brick-and-mortar store to touch, test and even taste your product and then proceed to order it online for a cheaper price. […]