Only a small number of Canadians use grocery-store apps. Maybe that’s because apps don’t solve a lot of everyday shopper complaintsWith several of Canada’s big grocers creating branded mobile apps over the past year, there is no question grocery shopping is getting more techie. But are consumers … [Read more...] about Are grocery-store apps the answer to better customer service?
Recently I was asked by our president to organize an internal team building workshop for our staff inspired by the Institute of Design at Stanford University. I was more than happy to do it. The Institute, or d.school as it's known, has become one of the most talked about institutions because of … [Read more...] about It’s time to rethink how we buy groceries
The intersection between digital, human and physical experiences We need to focus more on human interactions and less on digital technology. That might sound odd coming from someone who has preached digital for more than 20 years, but it's all about finding the right balance. Retailers … [Read more...] about Screens & Places: More Human, Less Digital
Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly, online brands can provide customers with personalized … [Read more...] about The Future of the In-Store Shopping Experience
The intersection between digital, social and physical experiences. All brands want to create a relevant, personalized and unified experience along their customers' journey. And we all know that providing that experience in context to the customer is key. However, brands and agencies struggle with … [Read more...] about Screens & Places: When it comes to mobile, context is not everything, it’s the only thing!