This past weekend I was asked to participate in an interesting public policy consultation process organized by the Centre for Public Involvement, which is a partnership between the City of Edmonton and the University of Alberta. As one of its initiatives, the Centre was seeking input from Edmonton … [Read more...] about Edmonton demonstrates leadership on path to eDemocracy
Our mobile devices are becoming even more indispensible than ever before. And, consumers are using them in ways that were the realm of science-fiction not that long ago. According to our AskingCanadians research, 25 per cent of smartphone owners in Canada surf the Internet on their mobile phone, … [Read more...] about Connecting with consumers through mobile
Earlier today, Amy Sullivan, Delvinia’s VP of Customer Insight, and Randy Matheson, our Director of Emerging Media + Trends, kicked off the Canadian Marketing Association’s 2012 CMA Social Media Conference with a presentation on the State of the Social Nation. Drawing on new data from the … [Read more...] about State of the Social Nation
Save the date! Delvinia and AskingCanadians™ have partnered with Confirmit to bring the organization’s International Voice of the Customer and Mobile Research Roadshows to Toronto on June 21st. The Toronto date for the events, which are being held in various cities across Europe and the United … [Read more...] about RSVP to Attend Confirmit’s Voice of the Customer & Mobile Research Roadshows
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with … [Read more...] about What Keeps Customers Loyal to Your Digital Brand?