Tonight I’m guest lecturing at Ryerson University for an undergraduate Market Research course. They are revamping both the day and the distance education versions of the course and the 'new and improved' course will retain most of the research 'fundamentals', but they also want introduce students to … [Read more...] about 10 Ways Market Researchers can Tap into Social Media Platforms
“Do It Yourself Markham” campaign uses Facebook, Twitter and video to create awareness and promote word-of-mouth. Today, the town of Markham launches a social media awareness campaign, designed and implemented by Delvinia, to inform Markham residents about the upcoming municipal election on … [Read more...] about Town of Markham Launches ‘Do It Yourself Markham’ Awareness Campaign
In an effort to examine how and why women use the web, Yahoo! undertook the Women Connectonomics study, holding focus groups and interviewing 3,000 women across America. The results of this study will be used to help advertisers connect with women online in ways that best suit their needs. A few … [Read more...] about What Do Women Need Online?
Today is the first day of school for the majority of students across Canada. For most families that means its back to the routine of the early morning scramble to get everyone fed, dressed and out the door, hopefully in that order. With that in mind, we polled 1000 parents of school age children … [Read more...] about AskingCanadians™ Back to School Poll – First Day Stress
Summer doesn't officially end until September 21, but Labour Day has always been the symbolic end of the carefree days of summer for most people. Summer vacation is over, students are back to school, everyone gets back to work and of course if you're living in the Toronto area, that means watching … [Read more...] about AskingCanadians™ Back to School Poll – How are you spending Labour Day?