mTV Episode 2: Is ResearchTech an Advantage for Brands?

New innovations in ResearchTech are finally letting companies “have their cake and eat it too”. Not only are they now able to access consumer feedback faster and cheaper than ever before, they’re also uncovering better insights throughout the entire marketing process, which ultimately leads to the creation of better end-to-end customer experiences. As sponsors of […]

Happy MR Podcast with Steve Mast

President and Chief Innovation Officer Steve Mast had a chance to sit down with Jamin Brazil of Happy MR at the 2019 IIEX North America Conference. Recorded live in Austin, the pair chatted about enabling and integrating insights to deliver impactful results for market researchers. Check it out here. Happy MR is the number 1 podcast in the market research industry […]

mTV Episode 1: Brand Hesitation to Engage ResearchTech

For those of you who were at IIeX North America in Austin this year, you may have seen our bustling mTV studio (short for MethodifyTV, of course). Heck, you may have even had your own time to shine in front of the camera with our always charming host, Saul Colt, who raised some interesting questions […]

The Big Talks to Watch for at IIeX North America

President of Methodify, Raj Manocha, will be uncovering some unusual sources of innovation that’s fuelling the next generation of ResearchTech in his talk at IIeX.

IIeX North America—the premier event for the market research industry—is only one week away and this year we’re delving deep into the future of ResearchTech. President of Methodify, Raj Manocha, will be uncovering some unusual sources of innovation that are fuelling the next generation of ResearchTech in his talk at IIeX. Session Title: Using Unexpected […]

Speaking: The Quirk’s Event – Chicago 2019

We’re so excited to be attending The Quirk’s Event on the 2nd- 3rd of April! Methodify is sponsoring the Chicago event and 6 members of our team will be there for two full days of cutting-edge marketing research and consumer insights learning. President Raj Manocha will also be presenting on stage some of the innovative […]

A Field Guide to Banishing Bad Advertising: 7 Keys to a Thoughtful Advertising Approach

We’ve all seen it: the advertisement that makes us cringe. Whether it’s on the web or in mainstream media, bad ads leave audiences wondering what happened in the decision process that allowed that concept to get the green light. 2018 has been the year of particularly bad ads. Major brands like Dove, Nivea, McDonald’s, and Uber all caught their fair […]