Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with … [Read more...] about What Keeps Customers Loyal to Your Digital Brand?
As you can imagine, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps … [Read more...] about What Motivates Consumers to Interact with Brands on Social Media?
Delvinia's DIG report on eDemocracy and Citizen Engagement got some airtime on a radio station in Victoria, B.C. this week. On Thursday, Nicole Goodman, a PhD candidate specializing in Canadian political institutions and alternative voting methods and the principal author of the report, spoke to … [Read more...] about Delvinia’s Internet Voting Report Gets Radio Play in B.C.
Delvinia and Environics Analytics have announced the launch of a new database that links the PRIZMC2 segmentation system to Delvinia’s AskingCanadians™ survey on mobile technology use. The new release, known as the AskingCanadians™ Mobile PRIZMC2Link, enables marketers to target their customers … [Read more...] about New Database Reveals Mobile Habits of Canadians
The Interactive Advertising Bureau of Canada (IAB Canada) has selected the AskingCanadians™ Social Media PRIZMC2Link—created by Delvinia in partnership with Environics Analytics—as April’s Hump Day Bump of Research report. Announced today, the Hump Day Bump of Research initiative is one of two … [Read more...] about IAB Canada Promotes New Social Media Database from Delvinia, Environics Analytics