Delvinia-Designed Website Launched by Ivey Publishing

Ivey Publishing, an extension of the Richard Ivey School of Business, is a world leader in business case production and distribution. The organization’s website, iveycases.com, is its primary promotion and sales channel to its worldwide audience.

Faced with a shift in client behaviour and a desire to grow the company, Ivey Publishing called on Delvinia to redesign the site to make it easier for customers to search for materials and more convenient to order case studies. To shape the website strategy and design activities, Delvinia engaged the end users throughout the life cycle of the project, developing a series of consumer profiles based on interviews conducted with internal stakeholders and Ivey customers from around the world.

“The improvements to the site are rooted in an understanding of the digital behaviours of Ivey Publishing’s customer base,” said Delvinia President Steve Mast. “The new site provides greater choice in the ways customers can shop for products and lays the foundation for future growth by allowing customers to better self serve.”

Developed in collaboration with Affinity Systems, iveycases.com provides customers with easy access to more than 23,000 case studies in categories like finance, operations management and marketing. An express order section offers convenience to existing clients and a faceted search function allows for continual refinement of results based on a number of criteria. The design, anchored in customer insights, enables Ivey Publishing customers to self-serve, reducing the staff-to-customer ratio and allowing Ivey Publishing to grow in a scalable way.

Gregory Yantz, Associate Director of Ivey Publishing, applauded the approach to the project. “Delvinia’s collaborative approach created a great sense of ownership internally and a lot of pride in the outcome,” he said of the process. “It was clear from early on that Delvinia recognized our needs. The team also focused on our end customers’ needs and designed the site based on those needs.”

Since 2009, Delvinia has worked closely with the Richard Ivey School of Business in developing its overall online strategy and digital design, successfully launching the institution’s home page, Executive Development website and the Honors of Business Administration (HBA) website. In March 2011, the institution selected Delvinia as its preferred vendor for web development for the next three years. In addition to being selected as a preferred vendor, Delvinia continues to work with various stakeholders at Ivey.

Delvinia’s DIY Markham Campaign Wins Internet Advertising Award

Delvinia’s DIY Markham campaign, created to raise awareness of the 2010 municipal election in the Town of Markham and to increase citizen engagement in the municipality, has been recognized with an award for Best Government Online Video in the Web Marketing Association’s 2011 Internet Advertising Competition.

The social media awareness campaign, designed and implemented by Delvinia, was launched by the Town in September 2010 to inform local residents about the upcoming municipal election. The campaign centred on the use of humorous online videos—distributed through Facebook, Twitter and YouTube—to engage voters and increase awareness about the delivery of municipal services and the importance of voting at the local level.

The easy-to-share videos depicted a world in which residents were responsible for their own municipal services—such as garbage removal and water treatment—and illustrated how, in the end, the easiest way to address these issues is to vote. The videos featured tongue-in-cheek scenarios of what do-it-yourself versions of parks and recreation, fire services, garbage collection and water services might look like.

“Since 2003, Delvinia has been involved in a partnership with the Town of Markham to help the municipality strategically use digital technologies to increase public engagement in government,” said Delvinia CEO Adam Froman. “It is rewarding to see our combined efforts having an impact at the local level and an honour to be recognized for our work with Markham.”

With Delvinia’s support and expertise, Markham became the first major Canadian municipality to introduce Internet voting in 2003. Since then, Delvinia has also worked with Markham on the “Click with Markham” and “Greenprint” initiatives as well as 2006 election. Last fall, Delvinia partnered with the municipality to increase citizen engagement in the 2010 election and the DIY Markham campaign was designed as one component of the Town’s larger “Your Vote Counts” campaign. Overall, the Facebook page received more than 3,300 views and of the 17,231 Markham electors who registered to vote electronically, 10,597 used the Internet to cast their ballots.

“By incorporating social media as part of Markham’s voter-awareness strategy in 2010, Delvinia assisted Markham in creating a unique initiative that helped the municipality to connect with voters,” said Markham Mayor Frank Scarpitti. “The project also laid the groundwork for greater potential outreach in the future. We’re thrilled to be recognized with this award and congratulate our team on their work.”

To view the rest of the DIY Markham videos, visit the DIY Markham page on YouTube.

Delvinia Wins Digital Account with the Richard Ivey School of Business

Delvinia has been selected as the Preferred Vendor for Web Development with the Richard Ivey School of Business at The University of Western Ontario.

Since 2009, Delvinia has worked closely with Ivey in developing their overall online strategy and digital design, successfully launching the institution’s home page, Executive Development website and the Honors of Business Administration (HBA) website.

“We’re thrilled to be working with such an internationally renowned and respected institution,” said Delvinia President Steve Mast. “We believe Ivey has the opportunity to push the envelope and differentiate themselves by creating a customer-centric approach highlighting the value of their programs and the benefits of being part of the Ivey network. We’re really looking forward to helping Ivey create an innovative online presence that engages and inspires their audiences.”

In addition to being selected as a preferred vendor, Delvinia continues to work with various stakeholders at Ivey, including Ivey Publishing and the institution’s Hong Kong campus.