AC Pulse Poll Results – Canadian Broadcast Consortium wins with Canadians – Broadcast coverage a hit up north

- TORONTO, March 1 /CNW/ – After 16 gruelling days of competition, the results are in – Canadians believe the broadcast coverage of the 2010 Winter Games was a success.

While CTV – dubbed Canada’s Olympic broadcaster, came under harsh criticism throughout the Games for its hot tub programming and in-your-face patriotism, Canadians continued to tune into watch their athletes compete. In fact, according to a recent survey conducted by AskingCanadians(TM)Pulse (ACPulse), 72.5% of Canadians believe that the coverage of the Vancouver Olympics was executed very well when compared to previous years. The online panel, managed by Delvinia Data Collection, reaches 1000 Canadians from across the country.

“With all the chatter and conversation that erupted after the opening ceremonies, it made sense to ask Canadians what they really thought of how the events were being televised,” said Adam Froman, CEO Delvinia. “ACPulse quickly identified that Canadians were proud of what they saw.”

With the Games officially at a close, Canada’s Broadcast Consortium is wrapping up a whirl-wind of media coverage that saw Canadians downloading Olympic applications to their smart phones, live streaming the Games online and round the clock broadcasting with those most up-to-date coverage available. Any questions as to whether the consortium was equipped to handle the challenge of an international sporting event on home soil have now been quashed with Canadians looking forward to the Summer Olympics in 2012.

About AskingCanadians(TM)Pulse

AskingCanadians(TM)Pulse is a research vehicle that runs biweekly, surveying 1000 Canadians from the Asking Canadians(TM) panel. The sample is demographically representative of the Canadian population, and the margin of error is +/- 3%. AskingCanadians(TM) and its French counterpart Qu’en pensez-vous(MC) are comprised of over 150,000 demographically representative and profiled Canadians from all walks of life that significantly influence today’s leading brands.

About Delvinia

Established in 1998, Delvinia is dedicated to creating effective and innovative digital customer experiences for its clientele. A pioneer and authority on interactive design and digital marketing solutions, Delvinia’s unique Insight Engine and proprietary research tools provide unmatched knowledge into how people use new digital technologies and how best to reach, influence and inspire them. Delvinia’s Insight Engine is continually updated through quarterly and adhoc profiling surveys through its AskingCanadians(TM) online panel, which is managed by Delvinia Data Collection. For a decade, Delvinia’s interactive expertise includes designing innovative digital solutions that focus on its understanding of the customer first and implementing truly integrated, and frankly, better digital customer experiences.

For more information, visit www.delvinia.com. For further information: Nick Cowling, (416) 934-8101, Nick.cowling@cossette.com; Gabrielle Totesau, (416) 934-8035, Gabrielle.totesau@cossette.com

http://www.newswire.ca/en/releases/archive/March2010/01/c5586.html

Delvinia celebrates milestone with Reboot for the future

“Alive” at the heart of investing in the company’s structure, brand and positioning for the agency

Recognizing the light at the end of the tunnel in the global economy, Delvinia has taken the opportunity to invest in its future and continued growth in the digital space. As part of this preparation, the company is launching the Delvinia ‘reboot’. The reboot represents an investment in a new home, a new structure and a brand refresh that positions the company for the current growth at Delvinia today and continued demand for its unique blend of interactive, insight and data collection services.

At the heart of the launch is a strategy, dubbed “Alive”, demonstrating the company’s personality, its people and its culture. It also considers how Delvinia has spent the past decade building some of the best proprietary tools, interactive capability and a body of work that delivers tremendous results for its clients.

“We’ve redefined what being a Delvinian stands for,” said Adam Froman, CEO of Delvinia. “The reboot is about much more than our brand – it is about building recognition of what Delvinia has become as we build out our business. We need to be ready for what we expect will be significant growth in the next few years – and as the country comes out of the recession, now is the time to invest to ensure we don’t get caught flat footed.”

While the company continues to manage existing growth, 2010 is a year where Delvinia will aggressively raise awareness of the company’s unique offering. Delvinia’s new address and space was designed to foster collaboration and reflect the personality of its team. The space at King and Peter streets in downtown Toronto aligns with the company’s new visual identity; an environment conceived to further the agency’s imagination, instinct and experimentation. The space also features an interactive display at reception for visitors to alert the person who they are meeting that show’s off the company’s capability, in a fun and inventive way.

The company’s new structure allows clients to benefit from Delvinia’s deep insight, design, and innovative approach from experts across the team, breaking the stereotype for digital marketing firms. While Adam Froman remains CEO, Steve Mast becomes President and will drive the firm’s collaborative approach with data collection, analysis, user experience, social media and creative and design. Other moves include Ashira Gobrin’s promotion to Vice President, Managing Director Data Collection to be responsible for growing its market research client list and capability in online data collection, and Julianne Smola’s promotion to Vice President, Insight, to focus on fusing the firm’s capabilities together to deliver actionable insight and building out proprietary tools, such as Asking Canadians and its Insight Engine.

“The last ten years have been a tremendous learning experience in growing our firm, and we’re very proud of the company we have built,” added Froman. “Now we have to share with the world our distinctive combination of data collection, analysis, and award winning interactive design.”

The newly designed Delvinia website boasts vibrant colours and rounded text, and the new logo coupled with a dynamic experience that signifies a sense of community and vitality found within the Delvinia culture. The logo’s off-centre “i” for example, demonstrates the team’s dedication to imagination and intuition rooted in their corporate values.

The website uses the best practices of User Experience Design, based on the understanding of who will be using it most – prospective employees and clients. It provides a realistic sense of the senior team across all areas of the business and is geared to provide its core users with a clean, simple and effective experience.

“Our space and our structure underscore the organization’s commitment to the future growth of the Delvinia brand,” said Steve Mast, President of Delvinia. “We are well positioned to grow and thrive – our insight and understanding, interactive design capability and digital marketing knowledge have become an extraordinary offering in the marketplace – we have an exciting year ahead.”

Are Canadian’s purchasing decisions influenced by their online friends?

To discover the impact that Tweets and Status Updates were having on Canadian purchasing decisions, Delvinia went right to the source. A survey of 1,000 active social networkers from AskingCanadians™, Delvinia’s proprietary research panel, found out the influence of digital ‘word of mouth’ is alive and well.

Notable highlights include:

Canadians who have active social media accounts read status updates very frequently:

* Over 56% of Canadians read their friends status updates/tweets at least once/day
* Over 5% of Canadians do so more than 10 times/day

Canadians share product/service experiences through social media outlets:

* Almost half (49%) of Canadians share specific product/service experiences at least once/month.
* Over 11% share this information at least every other day!

Even more Canadians see the product/service experiences of their friends through social
media outlets:

* 65% see their friends sharing such information at least once/month.
* Over 25% see their friends sharing such information at least every other day.

These shared experiences via Social Networking have “purchasing impact’”

* 26% of Canadians would be likely to purchase products or services than receive positive reviews from friends via Twitter or Facebook.
* 33% would be likely to boycott products or services based on hearing about negative experiences through status updates and tweets.

“Canadians actively using social networking are influenced by their online communities, and even more so when tweets and status updates are about negative experiences with brands,” said Adam Froman, president and CEO of Delvinia. “The active social networking world listens to their friends, and in fact the majority are listening everyday.”

Froman adds that listening to these conversations is an important part of understanding a brand’s customer base. “Our clients are successful because we help them understand their digital customer, which is critical for us in order to design a meaningful and successful digital experience for them.”