The intersection between digital, social and physical experiences. I recently met up with friends for dinner and a movie. I booked the dinner and paid via my smartphone; booked the movie and picked up the tickets via my smartphone; bought a coffee after the show, and you guessed it, paid with my … [Read more...] about Screens & Places: Is it time to leave your wallet at home?
In today's marketplace simply offering an e-commerce option is not enough. When consumers shop, your site needs to stand out to ensure shopping carts are not abandoned and customers remain loyal to your brand. While other channels have suffered during the recession, e-commerce continues to show … [Read more...] about Webinar: Delvinia & Tenzing Present E-commerce Trends for 2013
The intersection between digital, social and physical experiences. In last week's post I talked about some of the things retailers can do to embrace today's digitally-savvy consumers and lessen the threat of showrooming. Understanding your customers' path to purchase and developing a digital … [Read more...] about Screens & Places: Mobility will be the centre of the in-store retail experience
Our mobile devices are becoming even more indispensible than ever before. And, consumers are using them in ways that were the realm of science-fiction not that long ago. According to our AskingCanadians research, 25 per cent of smartphone owners in Canada surf the Internet on their mobile phone, … [Read more...] about Connecting with consumers through mobile
The intersection between digital, social and physical experiences. If you do a quick search online, you'll find lots of articles about showrooming. And if you're unfamiliar with the concept, it's essentially when people use a brick-and-mortar store to touch, test and even taste your product and … [Read more...] about Screens & Places: Showrooming, fact or fiction?