The intersection between digital, human and physical experiences We need to focus more on human interactions and less on digital technology. That might sound odd coming from someone who has preached digital for more than 20 years, but it's all about finding the right balance. Retailers … [Read more...] about Screens & Places: More Human, Less Digital
The intersection between digital, social and physical experiences. All brands want to create a relevant, personalized and unified experience along their customers' journey. And we all know that providing that experience in context to the customer is key. However, brands and agencies struggle with … [Read more...] about Screens & Places: When it comes to mobile, context is not everything, it’s the only thing!
In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per … [Read more...] about 8 Tips for Designing Your Mobile Purchasing Experience
Last week, Rosalina Lin-Allen, our Head of Strategy, presented a webinar on The Emerging Trends of Today's Mobile Shopper in partnership with Tenzing Managed IT Services. Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of … [Read more...] about Webinar Recording: The Emerging Trends of Today’s Mobile Shopper
Mobile has become an indispensable part of consumers' daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent of Canadian tablet owners have purchased something through their tablet device. Please join us at 2 p.m. (EDT) on Tuesday, April 16th as … [Read more...] about Webinar: Delvinia & Tenzing Present the Emerging Trends of Today’s Mobile Shopper