Delvinia is proud to partner with consumer and audience insights company Vividata to launch the first passive panel of its kind in Canada. As part of our collaboration, Delvinia will supply the passive audience from our AskingCanadians panel of more than 1 million Canadians. Our panel members, with … [Read more...] about Vividata partners with Delvinia to launch Canada’s first consumer and media passive panel
The ability to collect real-time data has never been easier. And, it is a powerful tool for brands to enhance their understanding of the customer journey. That was the message shared by our EVP Raj Manocha when he joined Paul Gareau, SVP of Millward Brown, for a presentation on Geo-fencing and … [Read more...] about Presentation slides: Mobile geo-fencing and real-time engagement
Only a small number of Canadians use grocery-store apps. Maybe that’s because apps don’t solve a lot of everyday shopper complaintsWith several of Canada’s big grocers creating branded mobile apps over the past year, there is no question grocery shopping is getting more techie. But are consumers … [Read more...] about Are grocery-store apps the answer to better customer service?
Marketing magazine and the Canadian Marketing Association have once again partnered to host Mobile Day, which takes place this year on Monday, June 9. With an emphasis on examining many of the latest trends, Mobile Day looks to inspire, motivate and encourage marketers to find new ways to connect … [Read more...] about Speaking Engagements: 2014 Mobile Day
Welcome to the future. We may be short on flying cars, robot maids and moon bases, but nonetheless digital technologies have become part of (nearly) everyone’s daily lives. However, our everyday experiences with digital technologies are evolving to be less magical and more useful. What were once … [Read more...] about Is the Magic of Digital Technology Disappearing Right Before Our Eyes?