Innovation Rocks

In my last post about innovation, I spoke about how innovation is more than just developing the creative idea. Innovation is about developing opportunities for new relationships with your customers and partners, products and services and potentially new streams of revenue. To realize this kind of change requires substantial effort from internal stakeholders. However even […]

The Future of the In-Store Shopping Experience

Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly, online brands can provide customers with personalized offers and product recommendations, customized deals and give customers a shopping experience that’s […]

Beauty in technology: It’s all about the experience you give the consumer

I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices.  Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged him to […]

Innovation is More than Creative

As the Head of Design at Delvinia I’m always challenged by my clients, my team and my personal desire to push the boundaries for whatever we’re assigned to create. Fortunately we can produce great projects here. However, to earn the distinction between creating something great from something truly innovative takes a great deal more effort […]

Creating an effective digital strategy requires a big picture view

As digital technologies reshape customer behaviour, brands are realizing that their approach to digital needs to change. Marketers want their digital communication channels to work harder and better. Divisions can no longer afford to work in silos and evolution in digital strategy can no longer be piecemeal. To paraphrase an old saying, brands can no […]

Screens & Places: It’s all about people

The intersection between digital, social and physical experiences. It’s hard to go anywhere these days and not see a digital screen. Big screens and little screens are quickly becoming embedded in every aspect of our daily lives. Next time you travel to work just count the number of screens (e.g. digital billboards, smartphones) you see and/or interact […]