In this, the last installment of our three-part series, I'll explain the final stage in our process: action. My name is Charles Sue-Wah-Sing and I head our design practice here at Delvinia. I work closely with the practice heads and team leads to deliver the final designs and execution on client … [Read more...] about The Art of Turning Insight into Action – Part Three: It’s Time to Take Action
In Part One of our series, we introduced the first part of Delvinia's three-part process: insight. In this second installment, we extend the examples to illustrate how and why we tackle digital strategy on behalf of our clients. I'm Rosalina Lin-Allen and I head our strategy practice. I work … [Read more...] about The Art of Turning Insight into Action – Part Two: What is Strategy?
Brands face big challenges today. Data overload, hyper-connected customers and technology that's changing faster than ever before. We apply a customer-centric, insight driven methodology to design as a means to empower organizations to meet their business needs. Over the years we've refined a … [Read more...] about The Art of Turning Insight into Action – Part One: What Do We Mean by Insights?
The intersection between digital, social and physical experiences. The other day I was on a conference call with an old industry colleague. We were discussing the commercial viability of augmented reality (AR). If you don't know what AR is, check out Wikipedia here. When I think about the true … [Read more...] about Screens & Places: The rise of augmented reality
Last year at this time we successfully introduced Manulife Financial into the Canadian mobile market through the launch of its CoverMe™ Packing App for iOS devices. To continue the momentum, we analyzed six months of customer feedback, reviews and application user data to recommend a series of new … [Read more...] about Enhancing the Customer Experience: Manulife Financial Updates its Mobile Packing App