Competitive Reviews – Uh, What Are They Good For? Absolutely Everything

If you want to have the competitive advantage in your industry, country or globally then you need to know what everyone else is doing out there – and I mean everyone else, not just your direct competitors. While it is super critical to keep your finger on the pulse of your direct competitors, and to […]

Speaking Engagements: Reinventing Customer Service Conference

Amy Sullivan, Delvinia’s VP of Insights, is among the speakers presenting at the 4th Reinventing Customer Service Conference being hosted by Federated Press next week. The three-day conference, which takes place from February 5-7 at the Novotel Toronto Centre Hotel, focuses on “maximizing the opportunities and overcoming the pitfalls in an era when the consumer […]

The Art of Turning Insight into Action – Part Three: It’s Time to Take Action

In this, the last installment of our three-part series, I’ll explain the final stage in our process: action. My name is Charles Sue-Wah-Sing and I head our design practice here at Delvinia.  I work closely with the practice heads and team leads to deliver the final designs and execution on client projects. It’s time to […]

The Emerging Role of the Customer Experience Professional

The lines are blurring. What was once a survey respondent is now a customer participant. What used to be called market research is now often referred to as customer insight. As we move from a product-centric world to a customer-centric world, addressing the needs and wants of empowered customers has resulted in the creation of […]

Super Bowl Advertisers Look to Score Big with Second Screen Experiences

The Super Bowl is an event that transcends the on-field battle between the New York Giants and New England Patriots. Consumer spending on team apparel, food, party supplies and even new TVs alone is expected to reach close to $11 million for this year’s game according to a recent survey conducted for the Retail Advertising […]