The Future of the In-Store Shopping Experience
Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly, online brands can provide customers with personalized offers and product recommendations, customized deals and give customers a shopping experience that’s […]
Are You Putting Your Customers’ Experience First?
In the past few years there’s been a lot of talk from digital marketing “experts” (yes, I somehow made double quotes with my fingers while typing) about hyper-focusing their efforts on social media; in some cases replacing their home page with a Facebook profile or […]
Screens & Places: Is digital the glue to unifying today’s fragmented customer experience? | Part Two
The intersection between digital, social and physical experiences. Forrester recently released their second research report, Meet The Changing Needs Of Connected Customers. This is part two of a three part series. As in the first report, The Unified Customer Experience Imperative, I was asked to discuss what our company has observed in the past few […]
8 Tips for Designing Your Mobile Purchasing Experience
In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per cent of Canadians are reaching for […]
Beauty in technology: It’s all about the experience you give the consumer
I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices. Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged him to […]
Innovation is More than Creative
As the Head of Design at Delvinia I’m always challenged by my clients, my team and my personal desire to push the boundaries for whatever we’re assigned to create. Fortunately we can produce great projects here. However, to earn the distinction between creating something great from something truly innovative takes a great deal more effort […]