Andrea Reck, Delvinia’s Director of Experience Design, will share her expertise on the importance of designing for web accessibility during an AODA webinar being presented by the Canadian Marketing Association (CMA) next month. With AODA laws and regulations pushing this issue to the forefront of … [Read more...] about Webinar: The Importance of Accessibility in Digital Design
Our CEO Adam Froman recently spoke with Professor Robert V. Kozinets for an article in GfK Marketing Intelligence Review (MIR) about marketing and social media hype. The article, "Creating Sustainable Digital Experiences," poses the question: Is the social media hype about being cool or about … [Read more...] about In the news: Creating sustainable digital experiences
Have you noticed the steady increase in automation and smart machines being embedded into every aspect of your daily life? Uber uses a smartphone application to connect passengers with drivers, which has automated and replaced the traditional taxi dispatcher. The Yotel New York hotel in New York … [Read more...] about A successful digital business = smart machines + smart people
Only a small number of Canadians use grocery-store apps. Maybe that’s because apps don’t solve a lot of everyday shopper complaintsWith several of Canada’s big grocers creating branded mobile apps over the past year, there is no question grocery shopping is getting more techie. But are consumers … [Read more...] about Are grocery-store apps the answer to better customer service?
Learnings from our internal workshopsI recently conducted a series of design thinking workshops for our team. In our first workshop we tackled the grocery shopping experience—including the challenges people face when shopping and how to address them. For the next round, we focused on the daily … [Read more...] about Can you improve an already great user experience?