Michael Geist's column in Saturday's Toronto Star cited the attacks on the voting system at the recent NDP convention as a reason to dismiss the prospect of online voting in a general election. It really annoys me when high profile and well respected academics like Geist try to stir the pot by … [Read more...] about Does Michael Geist really think polling stations are the only option for elections in today’s digital age?
According to a story that appeared on Mashable earlier this week, 20,000 grade school students in Vitoria da Conquista, Brazil “have recently started wearing uniforms embedded with GPS chips similar to those used in pet trackers.” Here's how it works. Parents receive a text message when their … [Read more...] about Tracking students with GPS microchips
The Canadian Marketing Association presents the 2012 CMA Summit (formerly the CMA National Convention) at the Westin Harbour Castle Hotel on May 16 and 17. This year's theme: Connections. Delvinia CEO Adam Froman is among the speakers. Here's a preview of what he'll be talking about during his … [Read more...] about Speaking Engagements: 2012 CMA Summit
Has this ever happened to you? Those crazy creative people you’ve hired have come up with a killer idea for your business that wasn’t based on customer insight, but on good old fashioned creative thinking. Like the good business person you are, you hire a firm to conduct some consumer testing. The … [Read more...] about Gut feel vs. hard data: Ding, round one!
When you think of the great examples of world class customer experience it’s hard not to think of Walt Disney World. The theme park opened in 1971 and quickly became the world's most-visited entertainment resort. But no matter how successful the theme park has become, the Disney team continues to … [Read more...] about Ticket to Ride: Turning insights into action