If you want to have the competitive advantage in your industry, country or globally then you need to know what everyone else is doing out there - and I mean everyone else, not just your direct competitors. While it is super critical to keep your finger on the pulse of your direct competitors, and to … [Read more...] about Competitive Reviews – Uh, What Are They Good For? Absolutely Everything
In Part One of our series, we introduced the first part of Delvinia's three-part process: insight. In this second installment, we extend the examples to illustrate how and why we tackle digital strategy on behalf of our clients. I'm Rosalina Lin-Allen and I head our strategy practice. I work … [Read more...] about The Art of Turning Insight into Action – Part Two: What is Strategy?
In Thursday's edition of The Globe and Mail, journalist Carolyn Abraham's ongoing series, The DNA Dilemma, explored the possibility of marketers using DNA to create targeted campaigns. Our CEO Adam Froman was interviewed by Carolyn for the article, "Why your DNA is a goldmine for … [Read more...] about In the News: Why your DNA is a goldmine for marketers
Markham’s experience with Internet voting has been attracting attention from municipalities–and media outlets–across the country as more and more jurisdictions consider implementing online voting. The City of Markham has offered online voting in every municipal election since 2003. And, given our … [Read more...] about Markham’s Experience with Internet Voting Attracts Attention from Municipalities Across Canada
One of our most important programs here at Delvinia is our Customer Journey Mapping. By combining the results of user testing, customer surveys and interviews with web analytics and sales data we can map how your customers (and potential customers) interact with your company from their initial want … [Read more...] about Using Social Media Listening to Humanize Customer Journey Mapping