The Canadian Marketing Association (CMA) is gearing up for the organization's 2014 Analytics Conference, which takes place on January 29. With an emphasis on current case studies, the conference will feature presentations from individuals who have made the pivot of leveraging analytics beyond … [Read more...] about Speaking Engagements: CMA 2014 Analytics Conference
The majority of companies today have multiple sources collecting consumer data in order to better serve their audiences with products or offerings. But where are they saving all this data internally? And, more importantly, do the data inputs layer together or remain segmented? For example, is the … [Read more...] about Business Intelligence Dashboards: Empowering your Employees
Our society is at an inflection point where we can bring enough data together, computing power to process it, and bandwidth to distribute it in a timely, affordable way to make better decisions. Things that were seen as unattainable before are now possible. Organizations have the opportunity to … [Read more...] about Unleashing the Power of Analytics for Your Brand
The concept of wearable computing is no longer confined to science fiction. Google's head-mounted Glass project is now in the hands of developers, Nike's FuelBand is frequently seen on the wrists of … [Read more...] about Will Wearable Computing Devices Transform Customer Experiences?
In a recent New York Times editorial by David Brooks, the author shares an anecdote about a prominent bank executive as he contemplated whether to close operations in a financially unstable country. The banker undoubtedly had reams of economic data available to him to ponder and even to rationalize … [Read more...] about Facts & Feelings: Data Reconsidered