Only a small number of Canadians use grocery-store apps. Maybe that’s because apps don’t solve a lot of everyday shopper complaintsWith several of Canada’s big grocers creating branded mobile apps over the past year, there is no question grocery shopping is getting more techie. But are consumers … [Read more...] about Are grocery-store apps the answer to better customer service?
Canada's Anti-Spam Legislation (CASL for short) comes into effect on July 1st and the new law will have a big impact on any individual, business or organization that uses email for marketing purposes. That's something we often do here at Delvinia and AskingCanadians. From time to time, we contact … [Read more...] about Take the Delvinia CASL Quiz and test your knowledge of Canada’s new anti-spam law
In the early part of the 20th century, the expression "a picture is worth a thousand words" became popular as a way to describe the effectiveness graphics in advertising. A century later this statement is as true as ever, especially on social networks where the ongoing shift continues from … [Read more...] about A Picture Really is Worth a Thousand Words – Unlocking Data with Image Recognition
There has been a lot of discussion around building customer loyalty since the financial crisis hit. Brands often ask us, what are the drivers of loyalty? How do we successfully drive loyalty with a fickle consumer base? Of late, Delvinia has had the privilege of working with Student Price Card … [Read more...] about Building loyalty with the new consumer
Marketing magazine and the Canadian Marketing Association have once again partnered to host Mobile Day, which takes place this year on Monday, June 9. With an emphasis on examining many of the latest trends, Mobile Day looks to inspire, motivate and encourage marketers to find new ways to connect … [Read more...] about Speaking Engagements: 2014 Mobile Day