Building loyalty with the new consumer

There has been a lot of discussion around building customer loyalty since the financial crisis hit. Brands often ask us, what are the drivers of loyalty? How do we successfully drive loyalty with a fickle consumer base? Of late, Delvinia has had the privilege of working with Student Price Card (SPC), a youth loyalty brand, […]

Speaking Engagements: 2014 Mobile Day

Marketing magazine and the Canadian Marketing Association have once again partnered to host Mobile Day, which takes place this year on Monday, June 9. With an emphasis on examining many of the latest trends, Mobile Day looks to inspire, motivate and encourage marketers to find new ways to connect with their consumers. Delvinia President Steve […]

Achieving Customer Experience Harmony

Marketers want to ensure that their customers have a consistently good experience. They understand that it will go a long way to solve a key problem such as, “How can we sell more of product Y?” We like to look at things from a slightly different perspective: “What’s stopping the customer from buying more of […]

Manulife Financial Enhances Delvinia-Designed Mobile App with New Travel Trivia Game

Updated Mobile App allows customers to create packing lists, share on social, and test their travel knowledge (Toronto, ON) December 17, 2013 – Delvinia is pleased to support Manulife Financial in the release of its newly updated CoverMe™ Packing App, which enhances the customer experience through the addition of a Travel Trivia Game. Created to […]

Speaking Engagements: CMA 2014 Analytics Conference

The Canadian Marketing Association (CMA) is gearing up for the organization’s 2014 Analytics Conference, which takes place on January 29. With an emphasis on current case studies, the conference will feature presentations from individuals who have made the pivot of leveraging analytics beyond simple reporting to successfully driving change in their organizations and innovating within […]

Business Intelligence Dashboards: Empowering your Employees

The majority of companies today have multiple sources collecting consumer data in order to better serve their audiences with products or offerings. But where are they saving all this data internally?  And, more importantly, do the data inputs layer together or remain segmented?  For example, is the social data being layered in with the website […]