A few weeks ago I attended a two-day offsite with senior marketing leaders from across Canada. Part of the meeting was dedicated to discussing the state of the marketing industry. Honestly, it feels like it’s a bit of a mess. I’m not saying that marketing today is not healthy with lots of … [Read more...] about The marketer’s dilemma
In the traditional world of qualitative and quantitative market research we are used to asking the questions. What if we largely just listened, collected, cleaned, categorized and analyzed instead? On October 28, Delvinia President Steve Mast will join Larry Friedman, Chief Research Officer, TNS … [Read more...] about Speaking Engagements: ‘New Age Marketing Using New Age Data’ Seminar
We're proud to be among the industry partners involved with a new research project designed to strengthen the international competitiveness of Canada's digital industry. Delvinia is among a group of 13 partner organizations and 16 universities taking part in the Creating Digital Opportunity … [Read more...] about Delvinia partners with Munk School on Creating Digital Opportunity project
Only a small number of Canadians use grocery-store apps. Maybe that’s because apps don’t solve a lot of everyday shopper complaintsWith several of Canada’s big grocers creating branded mobile apps over the past year, there is no question grocery shopping is getting more techie. But are consumers … [Read more...] about Are grocery-store apps the answer to better customer service?
Canada's Anti-Spam Legislation (CASL for short) comes into effect on July 1st and the new law will have a big impact on any individual, business or organization that uses email for marketing purposes. That's something we often do here at Delvinia and AskingCanadians. From time to time, we contact … [Read more...] about Take the Delvinia CASL Quiz and test your knowledge of Canada’s new anti-spam law