Speaking: Next 2018 – The Future of Experiential Marketing Measurement
Our EVP Raj Manocha will join Alyssa Rodrigo of Labatt Breweries at the Insights Association’s NEXT 2018 conference in New York on May 1st to talk about measuring the effectiveness of experiential marketing. Directly engaging consumers and inviting them to participate in a brand experience is the core goal of any experiential marketing campaign. But […]
Speaking: Steve Mast talks innovative data collection at Net Gain 2017
From Voice to AI, VR, marketing automation, connected devices and the Internet of Things; organizations are moving away from traditional methods of data collection and harnessing emerging technologies to gather consumer insights in real-time. At this month’s Net Gain event, hosted by the Marketing Research and Intelligence Association (MRIA), Delvinia President and Chief Innovation Officer […]
Speaking: Adam Froman to take part in the Smith Scale-Up Summit
Delvinia CEO Adam Froman will be among the speakers at the Smith Scale-Up Summit being hosted by the Smith School of Business at Queen’s University next week. The Smith Scale-Up Summit is Canada’s only student-led conference connecting prominent entrepreneurs and scale-up leaders with students from a premier business school. The event will include a mix […]
Presentation slides: Mobile geo-fencing and real-time engagement
The ability to collect real-time data has never been easier. And, it is a powerful tool for brands to enhance their understanding of the customer journey. That was the message shared by our EVP Raj Manocha when he joined Paul Gareau, SVP of Millward Brown, for a presentation on Geo-fencing and Real-Time Engagement at the […]
Marketing Automation – The Application of Technology with Steve Mast
In the latest installment of The Application of Technology, a video series featuring Steve Mast, our President and Chief Innovation Officer, Steve discusses the prevalence of marketing automation, deep learning and artificial intelligence. Steve notes that in 2014 the marketing automation industry was worth approximately $3.5 billion and could be worth an estimated $6 billion […]
Speaking: Geo-fencing and real-time engagement at MRIA 2017
The Marketing Research and Intelligence Association (MRIA) holds its annual conference in Toronto later this month and our EVP Raj Manocha will be sharing some of the innovative work our team is doing. Raj will join Paul Gareau, SVP, Millward Brown, to talk about a recent geo-fencing research project in a session called Geo-fencing and […]