The intersection between digital, social and physical experiences. In last week's post I talked about some of the things retailers can do to embrace today's digitally-savvy consumers and lessen the threat of showrooming. Understanding your customers' path to purchase and developing a digital … [Read more...] about Screens & Places: Mobility will be the centre of the in-store retail experience
Our mobile devices are becoming even more indispensible than ever before. And, consumers are using them in ways that were the realm of science-fiction not that long ago. According to our AskingCanadians research, 25 per cent of smartphone owners in Canada surf the Internet on their mobile phone, … [Read more...] about Connecting with consumers through mobile
The intersection between digital, social and physical experiences. If you do a quick search online, you'll find lots of articles about showrooming. And if you're unfamiliar with the concept, it's essentially when people use a brick-and-mortar store to touch, test and even taste your product and … [Read more...] about Screens & Places: Showrooming, fact or fiction?
The intersection between digital, social and physical experiences. It's hard to go anywhere these days and not see a digital screen. Big screens and little screens are quickly becoming embedded in every aspect of our daily lives. Next time you travel to work just count the number of screens (e.g. … [Read more...] about Screens & Places: It’s all about people
Sometimes your brand's service or offering can seem very niche, and thus audience size of potential customers small. But if you take time to look closely at the passion points (or key interests) of your target audience you’ll most likely be surprised by where your brand can connect with consumers in … [Read more...] about Speak to your audience’s passion points — you’ll be surprised by the results