Recently I had the pleasure of being interviewed for Forrester's latest research report on "The Unified Customer Experience Imperative." I was asked to discuss what our company, Delvinia, has observed in the past few years about the changes in the consumer landscape, and dissect how brands and … [Read more...] about Screens & Places: Is digital the glue to unifying today’s fragmented customer experience?
RAC Canada & the Retail Council of Canada are joining forces to present this year's Retail Advertising & Marketing Symposium, which takes place on April 25. Delvinia President Steve Mast will be on hand to present a session about Mapping the New Customer Path to Purchase. Here's a … [Read more...] about Speaking Engagements: Retail Advertising & Marketing Symposium
Our society is at an inflection point where we can bring enough data together, computing power to process it, and bandwidth to distribute it in a timely, affordable way to make better decisions. Things that were seen as unattainable before are now possible. Organizations have the opportunity to … [Read more...] about Unleashing the Power of Analytics for Your Brand
Next month, the Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are partnering on their first joint initiative: the 2013 CMA/MRIA Customer Experience Conference. The event, which takes place at the Arcadian Court on April 11, brings together … [Read more...] about Speaking Engagements: 2013 CMA/MRIA Customer Experience Conference
Digital is not just your organizational website(s) or Facebook page (though those are two components of digital). Digital should be framed as a transformative enabler that allows organizations to: Engage customers in a two-way dialogue Change the way your organization delivers products and … [Read more...] about How Business Leaders Should Think About Digital