Aligning Your Digital Ecosystem to Support the Customers’ Decision Journey
Brands have been adding the latest and coolest digital touchpoints to their portfolio in the last few years – Facebook, blogs, Twitter, mobile, Pinterest, you name it – often because they do not want to fall behind their competitors. The rationale of adding digital touchpoints is a reactive one – “our competitors are there so […]
Presentation Slides: Mapping Manulife’s Direct to Consumer Path to Purchase
Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association’s 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today’s digitally empowered customer at the points that are most critical to them. Using examples from Delvinia’s work with […]
Screens & Places: Is digital the glue to unifying today’s fragmented customer experience?
Recently I had the pleasure of being interviewed for Forrester’s latest research report on “The Unified Customer Experience Imperative.” I was asked to discuss what our company, Delvinia, has observed in the past few years about the changes in the consumer landscape, and dissect how brands and companies are struggling to understand how to utilize […]
Speaking Engagements: Retail Advertising & Marketing Symposium
RAC Canada & the Retail Council of Canada are joining forces to present this year’s Retail Advertising & Marketing Symposium, which takes place on April 25. Delvinia President Steve Mast will be on hand to present a session about Mapping the New Customer Path to Purchase. Here’s a preview of his presentation: For brands today, […]
Unleashing the Power of Analytics for Your Brand
Our society is at an inflection point where we can bring enough data together, computing power to process it, and bandwidth to distribute it in a timely, affordable way to make better decisions. Things that were seen as unattainable before are now possible. Organizations have the opportunity to rethink how they do business differently and […]
The Art of Turning Insight into Action – Part Three: It’s Time to Take Action
In this, the last installment of our three-part series, I’ll explain the final stage in our process: action. My name is Charles Sue-Wah-Sing and I head our design practice here at Delvinia. I work closely with the practice heads and team leads to deliver the final designs and execution on client projects. It’s time to […]