Category: Customer Journey

Connecting the Dots

As more and more technology-driven products and services become more easily obtainable by the mass consumer group and no longer privileged just for the elite, the rate of change to our way of life continues to accelerate.  As a result, the customer journey of your target audience is not only continually changing to account for […]

The Future of the In-Store Shopping Experience

Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly, online brands can provide customers with personalized offers and product recommendations, customized deals and give customers a shopping experience that’s […]

Business Intelligence Dashboards: Empowering your Employees

The majority of companies today have multiple sources collecting consumer data in order to better serve their audiences with products or offerings. But where are they saving all this data internally?  And, more importantly, do the data inputs layer together or remain segmented?  For example, is the social data being layered in with the website […]

Are You Putting Your Customers’ Experience First?

                    In the past few years there’s been a lot of talk from digital marketing “experts” (yes, I somehow made double quotes with my fingers while typing) about hyper-focusing their efforts on social media; in some cases replacing their home page with a Facebook profile or […]

What is Omnichannel?

During the 2013 CMA National Convention, held last month, St. Joseph Communications interviewed a number of industry experts – including our President Steve Mast – to ask them how they define omnichannel. According to the company, no two experts expressed the same definition, but the over-arching sentiment was consistent. Here’s what Steve had to say. To view […]